The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be an essential tool in making decisions regarding content acquisition, distribution, and programming. Using the Parrot Analytics content valuation system based on demand data, you can evaluate the economic value of a title, as well as its ROI for any platform, in any region. Let us use "Teen Wolf" as an example to showcase the usefulness of demand data.
If you are considering acquiring a title for your streaming platform in Italy, analyzing the demand data for "Teen Wolf" indicates that it has good audience demand, 2.1 times that of the average show, and only 8.6% of all TV shows achieve this level of demand. This could imply that "Teen Wolf" has a dedicated fan base. Analyzing the show's metadata shows that it lasted for six seasons, which ends in 2017. This could mean that the audience is familiar with the show and has nostalgia for the show. If you acquire "Teen Wolf," you could potentially tap into the nostalgia of the audience who used to watch the show and also introduce it to new audiences.
Besides, using demand data to compare titles in Italy's market, it shows that "Teen Wolf" has a higher demand than 97.0% of all comedy titles in Italy; therefore, it could be marketed as a comedy. Furthermore, by analyzing the shows that fans of "Teen Wolf" like, you can use that information to recommend other content to its dedicated fan base. By acquiring titles that are similar to titles that the fans of "Teen Wolf" also like, you could potentially retain the current audience of your platform.
Demand data also shows that the show's demand in Italy decreased by 17.0% in March 2024. Although this indicates a declining trend, the demand spiked in late March 2024. This could mean that the show has strong cultural relevance or is experiencing a significant event that ignited fans' interest.
Assessing global performance may give insight into potential travelability of the show. Even though "Teen Wolf's" strongest audience demand was found in its home market, the United States, its demand reached 12% of the domestic demand in Italy. This could imply that the show has considerable international appeal and could be used in expanding the streaming platform internationally.
In conclusion, demand data is a useful tool to aid in decisions regarding content acquisition, distribution, and programming. It provides valuable insights into the popularity of a title, its peak periods of demand, its relevance in a particular region, and its potential to attract new subscribers. When used in conjunction with other analytical tools, like analyzing the shows liked by the dedicated fanbase, content creators and distributors can make informed decisions on how to acquire, produce, or distribute content that meets the demand of their subscribers.
Teen Wolf's travelability to Italy in the last 30 days is 12%, which means that the audience demand for Teen Wolf is 12% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Wolf travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Teen Wolf is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Wolf, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Teen Wolf in Italy. We provide our partners with meaningful TV capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.