The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data provides insightful information that entertainment executives can use to make more informed decisions on content acquisition, distribution, programming, and content valuation. Let's use the example of "The Americans" to illustrate how demand data can be valuable in these decision-making processes.
One area where demand data is powerful is content valuation. By studying the audience demand data, Parrot Analytics' system can provide a dollar value contribution of any title in any region to any platform. For "The Americans," the demand data shows that it has 4.5 times the audience demand of the average TV show in Italy over the last 30 days. This indicates a high level of demand, and only 8.6% of TV shows have this level of demand. As an entertainment executive, you can use this information to determine the value of the series. Demand data can also be used to evaluate the value of content libraries over time, assess the worth of exclusivity, and estimate audience cannibalization if a title is available on multiple platforms.
Another area where demand data can be useful to entertainment executives is in content acquisition decisions. Using Parrot Analytics' data on "The Americans," we can see that during February in Italy, audience demand for the show increased by 65.5%. This suggests that acquiring the show would be a good investment as it has gained popularity in the region. Moreover, the demand data highlights what other shows fans of "The Americans" like, including "The Mandalorian," "The Handmaid's Tale," and "The Boys," which can be used to inform acquisition decisions.
Demand data can also help with distribution decisions as a way to target specific platforms or networks. For "The Americans," the demand data shows that it outperforms the average TV show demand (1x) in each of the top ten global markets, including the United States, Brazil, Canada, China, Germany, France, the United Kingdom, and Italy. This information shows that the show has an international appeal and can help executives better understand where to focus their distribution strategy.
Lastly, demand data can assist in programming decisions as it can provide insight into audience preferences and popularity trends. For example, executives can use demand data to determine the right release strategy and pricing, select content that exhibits opportunity for acquisition or production, identify under-monetized titles, and understand their audience's preference towards different genres.
In conclusion, demand data is a critical tool that can help executives in the entertainment industry make more informed content, acquisition, distribution, and programming decisions. By examining "The Americans" example, entertainment executives can see how demand data can be used to uncover valuable insights that can drive business success. Parrot Analytics' demand data system can help provide all that information and help you make better decisions for your business.
The Americans's travelability to Italy in the last 30 days is 37%, which means that the audience demand for The Americans is 37% of the demand in its country of origin, United States. Click through to another market to discover how well The Americans travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Americans.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Americans from partners like FX.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Americans? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Americans. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Americans), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Americans, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s The Americans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Americans, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 11:13 p.m. PST using global tv demand metrics from Parrot Analytics for The Americans in Italy. We provide our partners with far-reaching media industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.