The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data analysis of "The Book of Boba Fett" in March 2024 in Italy demonstrates how entertainment executives can utilize data to make informed content decisions, distribution decisions, and programming decisions.
Firstly, let's discuss content valuation. By measuring audience demand, Parrot Analytics can determine the value of content to a specific platform in a specific region. For example, in the case of "The Book of Boba Fett," the show has 9.1 times the audience demand of the average show in Italy over the last 30 days. This indicates that this show has high value to Italian audiences in the fantasy genre, ranking at the 98.7th percentile in March.
Moreover, measuring audience demand helps executives to make informed acquisition decisions. By comparing the audience demand of "The Book of Boba Fett" with other shows that its fans also like, such as "Obi-wan Kenobi" and "Star Trek: Strange New Worlds," an executive can determine which shows have a higher chance of success when added to the platform.
Additionally, analyzing "The Book of Boba Fett's" global audience demand provides insights into the show's travelability. We can determine that this TV series has an outstanding international demand, with demand in Italy being 61% of the demand in the show's origin country, the United States. This information showcases the show's potential success in other countries and assists the distribution team in making data-supported decisions.
Furthermore, executives can use the performance data of "The Book of Boba Fett" to inform content programming decisions. By examining how audience demand is changing over time, executives can determine if a show's popularity is increasing or decreasing. In the case of "The Book of Boba Fett," demand has been increasing recently, with a 0.3% increase in peak demand in the last 30 days, demonstrating that the show's popularity is growing.
Finally, audience demand data can be used for strategic marketing decisions to reach a broader audience, as well as for franchise development and spin-off planning. "The Book of Boba Fett" has both outstanding momentum and franchisability, indicating that it could be a successful franchisable and spin-off content.
In conclusion, analyzing audience demand data of a show like "The Book of Boba Fett" for a specific period in a specific region provides insights that can be used by executives working in distribution, programming, acquisition, content production, or talent management to make informed decisions. Parrot Analytics' content valuation system is based on demand data, making it a powerful tool in determining the value of content and helping executives improve their strategy and decision-making process.
The Book Of Boba Fett's travelability to Italy in the last 30 days is 61%, which means that the audience demand for The Book Of Boba Fett is 61% of the demand in its country of origin, United States. Click through to another market to discover how well The Book Of Boba Fett travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Book Of Boba Fett), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Book Of Boba Fett is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Book Of Boba Fett, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for The Book Of Boba Fett in Italy. We provide our partners with deep television insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.