The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you might be tasked with making informed decisions about content acquisition, distribution, or programming. Demand data can help you make these decisions by giving you an understanding of how well a particular show or title is performing in specific markets and across different dimensions.
For example, let's examine the demand data for "The Chi" in Italy during January 2024. We can see that the show has 2.0 times the audience demand of the average show in Italy over the last 30 days, which is a great sign. Only 8.6% of TV shows achieve this level of demand. Furthermore, compared to the last 90 days, demand for the show has been increasing recently.
Another metric to consider is the show's rank in Italy, which was #562. However, this dropped 823 spots during January. "The Chi" is performing in the 96.1th percentile in the drama genre in Italy, which is fantastic, meaning it has a higher demand than 96.1% of all other drama titles in Italy.
In terms of related shows, fan favorites of "The Chi" in Italy include "Billions," "Power Book III: Raising Kanan," and "Power Book II: Ghost."
By examining the top 10 global markets where "The Chi" is most in-demand over the last 30 days, we see that it outperforms the demand of the average TV show (1x) in every market. The United States is the show's number one market globally, with the show achieving outstanding audience demand of 9.4x. In South Africa, the show is performing particularly well, with an outstanding demand falling just behind that seen in the United States. Additionally, "The Chi" has good to outstanding demand in Canada, Kenya, France, Australia, Ghana, the Netherlands, and Germany.
By evaluating the travelability and momentum indicators of the Parrot Pulse for "The Chi," entertainment executives can ascertain the show's global performance holistically across six dimensions. The show has a good global demand across all platforms and has average travelability. The level of longevity is remarkable, while the momentum seen in audience growth is also great. Franchisability (spin-off potential) is good, and reach, or the number of individuals expressing demand for the show, is good.
Finally, by looking at "The Chi" on a rolling, year-long basis, executives can compare its performance throughout the year to the last 30 days. By doing this, you can discover whether the series has shown an increase or decrease in demand over time. For "The Chi," we learned that its peak demand had been 3.9 times the average over the course of the year; however, it peaked at 3.5 times the average last month, which represents a 10.8% increase. Additionally, the show's average demand over the past year was 0.8 times the average for all titles, but it reached 2.0 times the title average for the last 30 days. This indicates that "The Chi" has gained popularity recently.
In summary, relying on demand data for decision making can yield valuable insights for entertainment industry employees as they strive to make well-informed decisions about content acquisition, distribution, or programming. The data can help you understand how a particular show or title is performing across various dimensions, including travelability, momentum, longevity, franchisability, and reach. Additionally, it offers a nuanced understanding of audience preferences, allowing executives to acquire or produce content that has higher audience appeal with the potential for greater ROI.
The Chi's travelability to Italy in the last 30 days is 10%, which means that the audience demand for The Chi is 10% of the demand in its country of origin, United States. Click through to another market to discover how well The Chi travels internationally.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Chi), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Chi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Chi also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Chi, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for The Chi in Italy. We provide our partners with essential television series competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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