The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The data analysis for "The Flash" in Italy for March 2024 provides significant insights for entertainment executives and content creators, demonstrating how demand data can be used to make more informed decisions.
Firstly, by examining the audience demand of the show in Italy over the last 30 days, we can see that "The Flash" has performed exceptionally well, with 10.6 times the average show demand of this country, indicating a high level of interest amongst the audience. Using demand data, we can also determine the show's rank and percentile in comparison to other drama titles to accurately evaluate its performance. In this case, "The Flash" ranks at the 99.6th percentile, higher than 99.6% of all drama titles in Italy.
Moreover, analyzing "The Flash" audience demand performance in the global markets where it performs best enables content creators and entertainment executives to assess the show's performance on a worldwide level. The show outperforms the average TV show in each market, showing its great potential in those regions. For instance, the show has outstanding demand in the United States, the UK, Germany, Brazil, Poland, Australia, Bulgaria, China, and France. By examining the demand data across these areas, we can see how the show is resonating with audiences in certain geographies.
By analyzing trends in audience demand over time, the executives can get insights into how the audience's interest in the show is evolving. For instance, demand for "The Flash" has been decreasing recently, but the show's travelability and reach are still exceptional, indicating the possibility of expanding the show's audience further. Further insights can be derived by comparing the show's current demand with its demand on a 1-year rolling basis, revealing significant differences between the two. The data shows that the show has decreased in popularity, indicating that the executive needs to take steps to reverse this trend.
Using demand data, executives can make informed decisions to acquire, distribute, and program content. Demand data can help in determining how much to spend on content and what types of shows to produce or acquire. Additionally, assessing a TV series' ability to drive subscriptions and mitigate churn helps determine whether acquiring or producing a particular show is a good investment. By identifying under-monetized titles, executives can find new markets for content distribution, while content valuation helps evaluate a show's economic worth to a given platform, informing pricing and marketing decisions.
In conclusion, by using demand data, entertainment executives can gain a comprehensive understanding of audience interest in their show, identify underserved audiences in global regions, and make informed decisions on acquisition, distribution, programming, and marketing strategies. "The Flash" provides an excellent case study of how executives can use demand data to gauge audience interest and guide content strategy, ultimately resulting in better outcomes for both the creators and the audience.
The Flash's travelability to Italy in the last 30 days is 27%, which means that the audience demand for The Flash is 27% of the demand in its country of origin, United States. Click through to another market to discover how well The Flash travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flash, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for The Flash in Italy. We provide our partners with smart television analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.