The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are valuable insights to be gained from the analysis of "The Flash" for the month of February 2024 in Italy using Parrot Analytics' demand data. By leveraging the information, executives can make more informed content, acquisition, distribution, and programming decisions.
Content valuation is a crucial part of content decision making, and demand data can help understand the worth of a title. Based on the analysis, "The Flash" has 14.3 times the audience demand of the average show in Italy over the last 30 days, making it an outstanding show with exceptional audience demand. By initiating content valuation using demand data, executives can estimate the dollar value contribution of any title or an entire content library to their platform.
Audience demand and content valuation are also relevant to acquisition decisions. Parrot Analytics content valuation system associates demand data to reveal the dollar value contribution of any title, to any platform, in any region. Based on the generated dollar value contribution analysis, executives can determine how much to spend on content and can evaluate how much a specific title will bring in ROI for any given platform. This analysis could give entertainment executives a clearer perspective when making acquisition decisions.
Demand data also informs programming decisions: what titles to feature, how to schedule and promote them on a platform, and what genres to focus attention on. With "The Flash" achieving the peak rank of #13 in Italy, executives can identify the platform's sweet spot for the show and understand how it falls under programming preferences.
By examining the data on other shows that fans of "The Flash" also like, such as "DC's Legends Of Tomorrow", "Young Sheldon", "Rick And Morty", "Arrow", "The Mandalorian", "Star Trek: Strange New Worlds", "Supergirl", "House Of The Dragon" and "Star Trek: Picard", executives can identify the shared elements that attract audiences and replicate them across programs.
Furthermore, the information on demand-based metrics informs content distribution decisions by leveraging valuable insights into the ideal markets to target. The top 10 global markets for "The Flash" provides insights on audience preference and markets to consider in terms of content distribution. Additionally, examining the demand analysis on a regional level enables executives to understand region-specific audience demand data, thus making it easier to plan a content distribution strategy that appeals to the target audience.
In conclusion, by utilizing demand data tools such as Parrot Analytics' content valuation system, entertainment executives can make more informed content, acquisition, distribution, and programming decisions that lead to successful titles and increased revenues. The analysis of "The Flash" for the month of February 2024 offers a glimpse into the power of demand-based metrics in aiding crucial operational decisions across the media and entertainment space.
The Flash's travelability to Italy in the last 30 days is 26%, which means that the audience demand for The Flash is 26% of the demand in its country of origin, United States. Click through to another market to discover how well The Flash travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flash, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on March 18, 2024, 12:49 p.m. PST using television demand analytics from Parrot Analytics for The Flash in Italy. We provide our partners with deep content workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.