The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation uses demand data to answer several critical questions for entertainment executives, such as determining a show's worth, assessing its ability to attract subscribers, mitigating churn, and cannibalization of audiences. They need to know how valuable a title is to any platform in any region to determine how much to spend on a content library or production.
For instance, the analysis of "The Fresh Prince Of Bel-Air" is incredibly useful to executives who want to understand the show's performance in Italy in January 2024. The show has great demand, 4.2 times the average show, and 98.6th percentile among family titles, indicating a higher demand than 98.6% of all family titles in Italy. However, it decreased by 53.0%, though it achieved a demand spike in late January.
Furthermore, audience demand for the show in Italy was 37% of its demand in the United States, its country of origin, indicating lower travelability. Additionally, longevity and reach of the show are outstanding. The sixth dimension, franchisability, reveals its spin-off potential is good globally.
Therefore, with this information, executives can identify shows that resonate with the audiences and plan better programming, acquisition, and distribution strategies. They can also identify opportunities to produce or acquire certain types of content, increase engagement, and revenue. Demand data provides valuable insights into audience trends and behaviors, which are critical to making informed programming decisions.
The Fresh Prince Of Bel-Air's travelability to Italy in the last 30 days is 36%, which means that the audience demand for The Fresh Prince Of Bel-Air is 36% of the demand in its country of origin, United States. Click through to another market to discover how well The Fresh Prince Of Bel-Air travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Fresh Prince Of Bel-Air is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fresh Prince Of Bel-Air, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 7:11 a.m. PST using television demand content from Parrot Analytics for The Fresh Prince Of Bel-Air in Italy. We provide our partners with far-reaching television expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.