The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you can make informed acquisition and distribution decisions using demand data. In Italy, "The Good Doctor" has a demand that is 12.8 times the average show in the country, with only 2.7% of all shows achieving this level of demand. Its demand has also been increasing recently and the show ranks at the 99.8th percentile in the drama genre. You can leverage demand data to make content valuation decisions as it provides a dollar value contribution of a title to any platform in any region.
As a TV series financing company, you can use demand data to know what shows to finance, and as a TV production company, you can use the data to produce content that resonates with the audience. Knowing the genre that is popular among the target market can guide content creation. For instance, the top genres in Italy can be identified using demand data, and the production company can choose to create similar content. Once a TV show is created, the production company can monitor its momentum, i.e., the pace of growth, and longevity to know how well audience demand is maintained over time.
As an entertainment talent agency, you can use demand data to assess talents and brands that would be optimal for TV series' partnerships or expansions. An example highlighted in the analysis above shows that "The Good Doctor" is watched by similar audiences with shows like "Grey's Anatomy" and "Chicago Med," indicating an affinity between these shows. This knowledge can inform collaboration between the brands and talent associated with them.
As a studio executive, you can leverage demand data to make programming decisions. For instance, the top demand markets globally for "The Good Doctor" can be identified, which helps you understand what audience loves this show and where to program it. You can also assess how well the show is performing in these markets and use that information to inform programming decisions.
As a content distributor, demand data can tell you how well a title appeals to a specific market relative to other markets worldwide. For instance, "The Good Doctor" has a demand of 64% in Italy relative to the US, indicating strong international demand. This knowledge can inform the content distributor's decision to acquire or distribute the show in Italy.
In conclusion, demand data is a powerful tool that can guide strategic decision-making in the entertainment industry, from content valuation to content distribution. You can leverage demand data to understand elements of existing content that viewers prefer, optimize your release strategy and pricing, keep viewers happy, grow subscriber numbers, and acquire other subscribers. By making informed decisions based on demand data, entertainment executives can stay ahead of the competition and create content that resonates with the viewers.
The Good Doctor's travelability to Italy in the last 30 days is 64%, which means that the audience demand for The Good Doctor is 64% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Doctor travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Good Doctor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Good Doctor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Doctor, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 7:08 a.m. PST using global demand datasets from Parrot Analytics for The Good Doctor in Italy. We provide our partners with extensive TV series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.