The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive in charge of programming decisions for your TV network or streaming platform, the insights provided by Parrot Analytics can help you track and understand audience demand for specific content. "The Grand Tour" in Italy offers a great example of how Parrot Analytics' demand measurement tools can be used to make better-informed decisions.
Content Valuation: Using demand data, how can you determine how much this series is worth? Parrot Analytics' valuation models reveal the dollar value contribution of any title, to any platform, in any region. Demand data also helps to estimate the ROI a specific title will bring to any given platform.
Programming Decisions: By examining audience demand for "The Grand Tour" in Italy, we can see that the show has 3.7 times the demand of the average show and that demand is increasing in the last 30 days. The show moved up in rank by 317 spots and ranks in the 99.4 percentile in the reality genre in Italy, indicating that it has higher demand than the vast majority of reality shows in the country. This information is valuable for programming decisions as it informs the decision to renew the show, increase marketing spend, and schedule the show in prime time slots.
Genre Analysis: Parrot Analytics Insights also reveal fan affinity for "The Grand Tour" and other titles that fans of the show in Italy enjoy. Knowing the preference for reality competition shows and comedy shorts, for instance, could be used to create similar titles or run ad campaigns that target fans of these genres. Knowing how much audience demand a title is commanding across various regions and genres helps in acquiring new content.
Franchise and Spin-off Potential: "The Grand Tour" possesses outstanding franchisability according to the Parrot Pulse measurements. The audience demand for a show's spin-offs or franchises is an essential aspect to consider for the production company. As such, the decision to produce a spin-off or franchise can be more informed by insights provided by the Parrot Pulse measurements.
Travelability: If an executive wants to expand a show's reach globally, assessing its travelability will inform them whether it's ideal for investment in foreign markets, from the information provided, The Grand Tour has outstanding travelability.
Marketing Decisions: Parrot Analytics Insights also provide an understanding of momentum, longevity, and reach for a show. "The Grand Tour" has outstanding momentum, so this is valuable information to use when deciding whether to ramp up marketing spend ahead of the release of a new season. If a show has outstanding longevity, that means there may be less need for advertising spend as the audience demand remains high over time. "The Grand Tour's" exceptional reach will indicate its ability to attract new subscribers to a streaming platform; this is again valuable information for marketing decisions.
Comparative Analysis: Comparative data provided for "The Grand Tour" over the last year vs. the last 30 days can show incremental improvements or declines in audience demand. This data can also be used to re-evaluate some of the marketing decisions made over the last year, particularly if there have been significant changes in popularity in the most recent month.
By incorporating the tools offered by Parrot Analytics, streaming services can make data-informed decisions about programming schedules, target advertising, content acquisitions, and general growth strategy.
The Grand Tour's travelability to Italy in the last 30 days is 41%, which means that the audience demand for The Grand Tour is 41% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Grand Tour travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Grand Tour is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Grand Tour, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Motoring Sports), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 8:29 a.m. PST using demand content analytics from Parrot Analytics for The Grand Tour in Italy. We provide our partners with meaningful television industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.