The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable tool for entertainment executives making content, programming, acquisition, or distribution decisions. It provides information on audience interest, geographic preferences, and content performance that can guide decision-making. Looking at a show like "The Last Man On Earth" in Italy, we can see how demand data can provide insights that inform strategic decision-making.
One way that demand data can help is through content valuation. By using demand data, executives can determine the dollar value of a title, how much it is worth to a platform, and how well it drives engagement and subscription. For "The Last Man On Earth" in Italy, we can see that it has demand that is 6.8 times the average for TV shows in the region. This level of demand is only achieved by 8.6% of all TV shows. Comparing it to its 90-day demand average, "The Last Man On Earth" has been increasing in popularity recently, suggesting its value is growing. The show's excellent performance in the romance genre also shows its potential to satisfy specific tastes within the audience.
Demand data can also help television executives determine which shows to acquire or produce. By looking at which types of content exhibit potential for success, executives can allocate their resources strategically. Additionally, analyzing the shows that audiences watch simultaneously - such as "Law & Order: Special Victims Unit", "American Dad!" and "Supernatural" make recommendations that Patrot provides valuable insights that can guide decisions on acquiring additional related titles or prioritizing certain content for promotion that complements your core programming.
Moreover, the data can help with subscriber acquisition and retention by identifying the titles that can be used to drive audience growth or satisfaction. One potential difficulty that demand data can address is content marketing. It helps to plan optimal release strategies, to ensure that the right audience sees the content immediately after it is released.
Furthermore, demand data is useful for competitive benchmarking as it provides information on how well individual shows fair against similar titles in the market. The acceptance of foreign markets can provide insights into global demand for content, where the worldwide audience demand for "The Last Man On Earth" across all platforms is good, whilst its travelability is okay (audience demand in Italy was 101% of the demand in its country of origin, the US). Likewise, executives can leverage demand data-powered affinity analysis to identify the best talent or brand for specific programs, audience engagement, and retention functionalities.
Analyzing the data can also help determine which territories and platforms to target for distribution, providing valuable insights into which regions to prioritize for promotion. Overall, demand data is a crucial tool that can guide entertainment executives in all aspects of decision-making, from programming to distribution and acquisition.
The Last Man On Earth's travelability to Italy in the last 30 days is 72%, which means that the audience demand for The Last Man On Earth is 72% of the demand in its country of origin, United States. Click through to another market to discover how well The Last Man On Earth travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Last Man On Earth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Man On Earth, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for The Last Man On Earth in Italy. We provide our partners with extensive TV series capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.