The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage the power of demand data to make better-informed content-related decisions. The case of "The Lion Guard" TV series in Italy gives us some valuable insights into the potential of the content valuation system by Parrot Analytics.
Firstly, leveraging demand data, you can determine how much your series is worth, calculate the potential ROI the specific title can bring for any given platform, and assess its ability to drive subscriptions and mitigate churn. This provides you with a baseline value for your title, which can aid you in deciding how much to spend on content.
Secondly, demand enables valuing IP globally. In other words, you can use demand data to find out what content is most popular in different regions and markets across the world, which can be an excellent tool to guide your acquisition-related decisions.
Thirdly, by harnessing the power of affinity analysis, you can unravel what TV shows will help you to acquire or retain subscribers, and what brand or talent partnerships can enhance your audience reach, aiding your programming decisions.
Fourthly, demand enables mapping local whitespaces to help you determine what genres are resonating the most with your existing audience and what genres should you focus on to attract new subscribers to your streaming service.
Fifthly, you can optimize your marketing campaign ahead of the premiere by harnessing the power of demand data, including what marketing channels resonate best with your target audience, as well as how effective your marketing campaigns are compared with other shows.
An additional benefit of harnessing demand data is quantifying how a title can drive engagement across the rest of the catalog, enabling you to estimate the value of exclusivity, assess content cannibalization if available on multiple services, and answer other questions on content valuation.
In conclusion, Parrot Analytics' content valuation system empowers entertainment executives to make data-driven decisions by leveraging the power of global content demand and supply. By analyzing the demand for a particular show like "The Lion Guard," executives can evaluate its financial potential more efficiently and make more informed decisions related to content acquisition, distribution, programming, and marketing.
The Lion Guard's travelability to Italy in the last 30 days is 14%, which means that the audience demand for The Lion Guard is 14% of the demand in its country of origin, United States. Click through to another market to discover how well The Lion Guard travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Disney Junior, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Lion Guard.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Lion Guard from partners like Disney Junior.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Lion Guard? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney Junior to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney Junior by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Lion Guard. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney Junior to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Lion Guard), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Junior by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Lion Guard, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s The Lion Guard is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lion Guard, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on April 19, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for The Lion Guard in Italy. We provide our partners with meaningful media industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.