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TV ratings for The Mandalorian in Italy. Disney+ TV series

The Mandalorian

Original TV Network:
Disney+
Genre:
Action and Adventure
Release type:
Digital Original
IMDB Rating:
8.8

The travels of a lone bounty hunter in the outer reaches of the galaxy, far from the authority of the New Republic.

How well is this TV series doing in Italy?

Last 30 days
14.8x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Mandalorian: How Demand Data Can Help Entertainment Executives Make Informed Content Decisions

Parrot Analytics Insights - February 2024

The demand data for "The Mandalorian" in Italy during February 2024 can offer various insights to entertainment executives. Firstly, its exceptional demand (15.3 times the average) in Italy and its peak rank of #10 in the region indicates that it is a valuable property. The show also scores in the 99.8th percentile for the adventure genre, which means it has higher demand than 99.8% of all adventure titles in Italy. Demand data not only provides insight into how much a show is worth but also how it is performing in comparison with other titles in its genre.

Moreover, the fact that audience demand for "The Mandalorian" has decreased by 4.4% in Italy during February suggests that a new marketing strategy or release schedule might be necessary to sustain growth in the region. The demand spike in early February, however, could indicate a unique event or episode that drove the demand boost. By providing this kind of actionable audience insight, demand data can help executives make informed programming decisions that prevent churn and increase subscriber retention.

Furthermore, the analysis of the top 10 global markets where "The Mandalorian" is most in-demand reveals that the United States is the show's number one market globally, with exceptional audience demand of 20.6x. This indicates that "The Mandalorian" is ideal for a US-centric release strategy. For platforms looking to expand their international presence, the travelability metric can help identify which shows would perform well in other global markets. Additionally, the franchisability metric can identify if a show can be monetized further through spin-offs or other franchising opportunities.

Lastly, executives can use the demand data to make informed acquisition decisions. For example, they can examine the shows that fans of "The Mandalorian" enjoy in Italy and decide which other shows to acquire that share a similar fan base. Similarly, "The Mandalorian" can be compared to other shows available on the market using the competitive benchmarking metric to determine which show would be a better investment for their platform.

Indeed, demand data has practical applications across the entire content life-cycle, from content creation to marketing to distribution. By providing these data insights, Parrot Analytics' content valuation system can be leveraged to inform strategic decision-making processes for entertainment executives and increase the success of their platforms.

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More news about The Mandalorian:

How fast is demand for The Mandalorian growing?

Last 30 days
-7.4% Change in demand
On a rolling 30-day average basis, we compare TV demand in Italy for The Mandalorian to the preceding 30 days: Demand has decreased by -7.4%

Action and Adventure performance

Last 30 days
99.6% Percentile rank
The Mandalorian ranks at the 99.6th percentile in the Action and Adventure genre. This means The Mandalorian has higher demand than 99.6% of all Action and Adventure titles in Italy
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
41% Travelability to Italy

The Mandalorian's travelability to Italy in the last 30 days is 41%, which means that the audience demand for The Mandalorian is 41% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.

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How popular is The Mandalorian around the world?

Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch The Mandalorian also watch:

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.

This page has been altered on March 18, 2024, 12:49 p.m. PST using demand datasets from Parrot Analytics for The Mandalorian in Italy. We provide our partners with far-reaching media industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.