The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for a way to make more informed content-related decisions, or acquisition, distribution, and programming decisions? Then, Parrot Analytics' demand data can offer you valuable insights. By analyzing the audience demand for a show, you can get a sense of how well-received it is by viewers in a particular market. For instance, let us examine the month of March 2024 in Italy, where our sample show, "The Offer," was airing.
One crucial factor in content decisions is content valuation. Parrot Analytics' content valuation system is a tool that uses demand data to calculate the value contribution of any title to a platform in any region. This system can help you determine how much you should spend on content by estimating the return on investment (ROI) that a specific title will generate for your platform. It can also assess a TV series' ability to drive subscriptions and mitigate churn, optimize marketing campaigns ahead of a premiere, and estimate cannibalization of audiences if a title is available on multiple services.
Let's take a closer look at the audience demand for "The Offer" in Italy. With 2.8 times the audience demand of the average show in Italy over the last 30 days, demand for "The Offer" was good. The show's rank in Italy moved up by 5 spots during March, and it achieved the peak rank of #448 in Italy. Moreover, the show's demand in Italy is higher than 97.8% of all history titles in the country. Also, during March, the audience demand for "The Offer" decreased by 4.1% in Italy. Notably, demand spiked in late March 2024.
Franchise potential, reach, momentum, travelability, and longevity are all important factors to consider when making content-related decisions. Parrot Analytics' demand data offers insights into each of these dimensions. For instance, the franchisability (spin-off potential) of "The Offer" is okay, while its global audience demand across all platforms is outstanding. Its longevity, which measures how well audience demand is maintained over time, is also good, and its momentum (the pace of growth) is likewise good. However, its reach (the number of people expressing demand for a show) and travelability (international demand relative to the home market) are both okay.
By examining the top 10 global markets where "The Offer" is most in-demand, we find that this TV series outperforms the demand of the average TV show (1x) in each market. The United States is "The Offer"'s number one market globally, where the show achieved good audience demand of 5.0x. This data shows that "The Offer" was increasingly losing popularity in Italy over the last 30 days, which may impact its franchisability in the long run.
Overall, Parrot Analytics' demand data can help entertainment executives make informed decisions by analyzing the audience demand of a TV show and predicting its performance in different markets. By quantifying a show's global appeal and identifying its strengths and weaknesses, we can help you optimize your content valuation, acquisition, distribution, and programming decisions.
The Offer's travelability to Italy in the last 30 days is 82%, which means that the audience demand for The Offer is 82% of the demand in its country of origin, United States. Click through to another market to discover how well The Offer travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Offer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Offer, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s The Offer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Offer, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for The Offer in Italy. We provide our partners with extensive TV industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.