The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides TV executives with data-driven insights that enable them to make more informed content decisions. By examining a specific example, such as "The Office (US)" in Italy during February 2024, we can determine how demand data can help executives make more informed content, acquisition, distribution, or programming decisions.
One of the first pieces of information that can be gleaned from the data is the audience demand of the show relative to the average show in Italy over the last 30 days (11.1 times the average show). Using this demand metric, Parrot Analytics's content valuation system can reveal the dollar value contribution of "The Office (US)" to any platform, in any region, which can help executives evaluate how much the show is worth and make informed content acquisition or valuation decisions.
The Parrot Pulse for "The Office (US)" provides executives with a more holistic understanding of the show's global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. By examining these dimensions, executives can gauge the global appeal of the show and whether it has the potential for spin-offs or franchises.
Another important piece of information that executives can glean from the data is the demographics of the audience. For example, we can see that other shows that fans of "The Office (US)" also enjoy include "Futurama" and "South Park." This information can help executives make more informed marketing and programming decisions, such as selecting shows to bundle with "The Office (US)" to increase audience engagement and retention.
Demand-based data also provides insights into how well a show performs in different markets. For "The Office (US)," the data reveals that it outperforms the demand of the average TV show (1x) in each of the top ten global markets where it is most in-demand. This information can help executives determine which markets to target for distribution and promotion.
Finally, the travelability of "The Office (US)" can help executives determine how well the show will perform in other regions. For example, the data reveals that the demand for the show in Italy was 25% of the demand in its country of origin, the United States. By examining the travelability of a show, executives can gain insights on how well the show will travel to other regions and make more informed distribution decisions.
In conclusion, the demand-based data provided by Parrot Analytics can help TV executives make more informed content, acquisition, distribution, and programming decisions by providing them with insights on audience demographics, monetary value, global performance, and travelability. This data can also help executives evaluate the performance of a show over time and make informed decisions on marketing campaigns and bundled content selection.
The Office (US)'s travelability to Italy in the last 30 days is 23%, which means that the audience demand for The Office (US) is 23% of the demand in its country of origin, United States. Click through to another market to discover how well The Office (US) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Office (US).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Office (US) from partners like NBC.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Office (US)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Office (US). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Office (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Office (US), including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Office (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Office (US), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 3:35 a.m. PST using demand metrics from Parrot Analytics for The Office (US) in Italy. We provide our partners with smart TV industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.