The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working on an OTT or SVOD platform, The Originals might be a title to consider for acquisition or distribution. As per Parrot Analytics' demand data, the TV series has high audience demand in Italy, with 3.0 times the audience demand of the average show in the country during the last 30 days. It is also worth noting that 8.6% of all TV shows have a similar level of demand.
Using demand data can help you assess the value of TV series like The Originals in terms of content valuation. You can determine how much a show is worth for any given platform, in any region. Using Parrot Analytics' system of content valuation, you can uncover the dollar value contribution of a title for a platform. You can find out the value of the content library to the platform over time. Additionally, you can calculate the ROI a specific title could bring for any given platform.
Demand data-powered analytics can also help with acquiring and producing content. With The Originals as an example, you can identify shows that have similar tastes and preferences as other popular titles. You can also determine if a TV series like The Originals has global appeal or is popular in specific regions, allowing you to acquire content accordingly.
The Parrot Analytics metric called Travelability helps map local market trends and preferences. Since The Originals had outstanding audience demand in Italy, its travelability can be considered good. You can determine what content to acquire or produce to support global expansion based on the demand in different regions worldwide.
The Originals can be compared to other titles that are similar in taste and preferences, such as American Horror Story, Legacies, or Game of Thrones. This information can help you make more informed decisions on acquiring new content, as well as programming on OTT or SVOD platforms.
Demand data can also help answer questions on subscriber acquisition and retention. You can find out what titles would be ideal for acquiring or growing a subscriber base. In the case of The Originals, you can assess how the show could drive subscriptions and help mitigate subscriber churn.
In conclusion, Parrot Analytics' demand data can help entertainment executives find answers to questions like how popular is my show in Italy or other markets globally, what other shows are similar to it in taste and preferences, and how well audience demand is maintained over time. By using this data, you can make more informed content acquisition and programming decisions and improve overall performance in the market.
The Originals's travelability to Italy in the last 30 days is 16%, which means that the audience demand for The Originals is 16% of the demand in its country of origin, United States. Click through to another market to discover how well The Originals travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Originals is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Originals, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for The Originals in Italy. We provide our partners with far-reaching SVOD know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.