The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always on the lookout for ways to make more informed content or business decisions. This is where demand data comes in - it's a powerful tool that measures audience interest in your content. Using demand data is especially important in today's era of OTT platforms, as it can help with content valuation, acquisition, distribution, and programming decisions. Let's take a look at how demand data can help you make more informed content decisions using the TV series "The Orville" as an example.
Demand data can provide you with a wealth of information about your audience's interest in your content. For example, when looking at "The Orville," we can see that the demand for the show is high in Italy. With 4.8 times the audience demand of the average show over the last 30 days, "The Orville's" demand in Italy is good. However, it's important to note that demand for the show has been decreasing recently, which could indicate a need for changes in marketing or distribution strategy.
The demand data for Italy also shows that "The Orville" is in the 98.7th percentile in the comedy genre. This means that it has higher demand than 98.7% of all comedy titles in Italy. This can be incredibly valuable information when making decisions about marketing or distribution. For example, you may choose to highlight "The Orville" in comedy-specific marketing campaigns or focus on distributing it on platforms that specialize in comedy content.
Another useful insight that demand data provides is audience preferences for similar shows. "The Orville" fans also like "Rick And Morty", "Star Trek: Lower Decks", "Star Trek: Picard", "The Boys", "Star Trek: Discovery", "The Mandalorian", "South Park", "Young Sheldon" and "For All Mankind". By knowing what shows its fans also enjoy, you can make more informed decisions about what other content to acquire or produce, or how to market "The Orville" to these audiences.
Demand data also has applications beyond content decision making. It can help you identify the global appeal of a title, as well as its potential travelability. In the case of "The Orville," we can see that it has outstanding audience demand across all platforms globally. It also has high travelability, with demand in Italy being 24% of the demand in its country of origin, the United States. As such, executives could potentially look to distribute or produce the show in more territories.
Additionally, demand data also provides insights into momentum, longevity, reach, and franchisability. "The Orville" has outstanding momentum and reach, which means it's fast-growing and appeals to a wide audience. It also has outstanding longevity - meaning it maintains a high level of demand over time - and franchisability potential, indicating it could be developed into spin-offs or franchises.
In conclusion, demand data is an essential tool for entertainment executives looking to make informed content decisions. Using a show like "The Orville" as an example, we can see how it can provide insights into audience engagement, marketing strategies, content acquisition, and more. By leveraging demand data alongside other sources of information, executives can make better decisions that benefit both their audiences and businesses.
The Orville's travelability to Italy in the last 30 days is 32%, which means that the audience demand for The Orville is 32% of the demand in its country of origin, United States. Click through to another market to discover how well The Orville travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Orville is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Orville, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sci-fi Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for The Orville in Italy. We provide our partners with far-reaching TV series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.