The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive, the demand data for "The Sinner" in Italy during March 2024 can guide you in making informed content acquisition and programming decisions. For instance, the show currently has demand that is 3.7 times the Italian average, and its demand has been increasing lately. With its peak rank at #274, the show moved up by 36 spots in March, indicating that its popularity is growing. Additionally, its franchise potential is considered good, meaning that it might have the potential to be developed into a movie or spin-off series, for instance.
If you are an SVOD platform executive, the demand data can help you with content valuation. You can use the Parrot Analytics content valuation system powered by global content demand to determine how much to spend on acquiring "The Sinner." By calculating the show's dollar value contribution to your platform and understanding how it drives engagement across the rest of your catalog, you can forecast the return on investment (ROI) it will bring to your platform.
As a TV series financing or production company, you can leverage the demand data for "The Sinner" in making an informed decision about whether the show's potential global appeal aligns with your business goals. The show performed well in the United States, followed by Bulgaria, France, Italy, Canada, Germany, United Kingdom, Spain, and the Netherlands. You can invest in the show if it aligns with your business goals, as outlined by our demand data.
The demand data for "The Sinner" in March 2024 can help content distributors with distribution decisions too. The data can provide them with insight into which regions are less saturated with similar content to help in pinpointing potential opportunity markets. By exploiting local whitespaces, distributors can reach out to a new audience base, further monetizing their content distribution.
Entertainment Talent Agencies can also benefit from this demand data by understanding that viewers who demand "The Sinner" in Italy also like "Stranger Things," "The Lord Of The Rings: The Rings Of Power," Resident Alien," and "The Simpsons." They can use this information to identify potential brand partnerships or talent that can expand their audience with an increased demand measure.
In conclusion, Parrot Analytics provides real-time global audience demand data for TV content that can help entertainment executives make informed decisions. Demand data for "The Sinner" in Italy revealed that the show has good audience demand, and its popularity is on the rise. Through our content valuation system, the demand data can also help executives with content acquisition and programming decisions. Additionally, the data can inform decisions about distribution opportunities, franchise potential, strategic brand partnerships, and much more.
The Sinner's travelability to Italy in the last 30 days is 60%, which means that the audience demand for The Sinner is 60% of the demand in its country of origin, United States. Click through to another market to discover how well The Sinner travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s The Sinner is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sinner, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for The Sinner in Italy. We provide our partners with smart SVOD insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.