The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are working for an entertainment platform, production company, or distributor looking to make more informed acquisition or programming decisions, demand data can provide valuable insights. Taking a closer look at "The Snoopy Show" for the month of December 2023 in Italy, we can see how demand data can be used to inform content strategy and decision-making.
Content valuation uses demand data, and with this in mind you can utilize the demand data to quantify the platform-specific value contribution of "The Snoopy Show" and to determine how much the show is worth to your platform. Through demand data, you can estimate the performance of the show as an acquisition-driving or churn-reducing title, assess the value of exclusivity and estimate the cannibalization of audiences if the title is available on multiple services.
When considering a show's global appeal and performance across different markets, demand can be instrumental in determining which markets to target. For “The Snoopy Show”, the United States is the show's number one market globally, while Canada ranks second. The show has achieved good audience demand of 6.7x in the United States, with similar performance across Switzerland, China, Romania, and Italy. In Germany, Japan and Russia, audience demand is simply "okay." This information can be used to inform decisions around distribution and marketing.
Insights on genre demand can help with programming decisions. "The Snoopy Show" ranks in the 97.8th percentile in the family genre, making it a strong contender for consideration if you are looking for family-friendly programming.
Another aspect that could be of interest is that demand can be used to identify audience preferences and make decisions around content production. For example, the top 10 shows that fans of "The Snoopy Show" also like, include "Game Of Thrones," "Supernatural," "Macgyver (2016)," and "Mindhunter," which shows that there is an audience for a range of different genres and themes.
Finally, the pulse of "The Snoopy Show" across six dimensions, including travelability, longevity, momentum, franchisability, and reach, can be used to further gauge the show's overall performance and potential. While its travelability and longevity are "okay," the momentum is good, and the show's global audience demand across all platforms is good, which demonstrates its potential to perform well globally. However, the franchisability is poor, which may impact any potential spin-off or franchise potential.
Overall, demand data provides a valuable tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. The demand data for "The Snoopy Show" in December 2023 in Italy shows how insights can be garnered from a TV show's performance to inform strategies and drive growth.
The Snoopy Show's travelability to Italy in the last 30 days is 11%, which means that the audience demand for The Snoopy Show is 11% of the demand in its country of origin, Canada. Click through to another market to discover how well The Snoopy Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Snoopy Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Snoopy Show, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for The Snoopy Show in Italy. We provide our partners with valuable TV know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.