The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make informed decisions regarding content acquisition, programming, and distribution. In this regard, Parrot Analytics is a valuable resource in providing global demand insights for TV shows.
Let's take the example of "The Stand (2020)" for the month of March 2024 in Italy. The show's demand data provides insights into its performance, including its audience demand, ranking, genre percentile, travelability, momentum, longevity, franchisability, and reach. For instance, the show has 2.4 times the audience demand of the average show in Italy, indicating high demand. Additionally, it was at peak rank #338, moving up by 110 spots during the month in Italy. Furthermore, it is in the 96.5th percentile in the drama genre, surpassing higher demand than 96.5% of all drama titles in Italy.
Moreover, looking at the audience demand trends, the show's March 2024 upward trend in Italy indicates increased popularity. Additionally, examining its performance on a rolling basis, it experienced a 1.4% increase in its peak demand in the last 30 days compared to the previous 1 year. This suggests that the show's appeal is growing.
Furthermore, "The Stand (2020)" performed well across the globe, with demand exceeding the title average in every market. The top 10 global markets where the show overperformed include France, the United States, the United Kingdom, Switzerland, and the Netherlands, among others. This information can be useful for content acquisition planning, as the show may be a suitable title for these markets.
Demand data helps with decisions concerning supply and demand, among others. With the insights obtained from Parrot Analytics' demand data, you can evaluate the value of a TV series and determine how much to invest in its acquisition. Additionally, you can use this data to select the best titles to keep your current viewers happy or attract new subscribers to your platform. Moreover, demand data can inform programming decisions such as choosing a release strategy that aligns with the viewers' interests and optimization of the marketing campaign for an upcoming premiere.
In conclusion, demand data is a valuable tool in making informed decisions for content, acquisition, programming, and distribution. By leveraging Parrot Analytics demand data, entertainment executives can get insights into a show's demand, its appeal, possible regions for distribution, among others, helping make better decisions.
The Stand (2020)'s travelability to Italy in the last 30 days is 44%, which means that the audience demand for The Stand (2020) is 44% of the demand in its country of origin, United States. Click through to another market to discover how well The Stand (2020) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. Paramount+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Italy. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Stand (2020).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Italy to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Stand (2020) from partners like Paramount+.
Studios in Italy are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Stand (2020)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Italy, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Paramount+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Italy. Contact us now to leverage a return-focused selection criteria for title acquisition from Paramount+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Stand (2020). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Stand (2020)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Stand (2020), including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s The Stand (2020) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Stand (2020), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for The Stand (2020) in Italy. We provide our partners with comprehensive TV workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.