The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data is a valuable tool for entertainment executives across various industries to enhance their content, acquisition, distribution, or programming decision-making process. Let us take a closer look at the recent demand data of the TV series "The Stand (2020)" for the month of December 2023 in Italy to see how demand data can provide insights to inform strategic decisions.
One of the fundamental questions that demand data can answer is content valuation. To determine the show's worth to a platform, demand data can provide insights into how much a title contributes to a platform and in which region. In the case of "The Stand (2020)," the demand for the show is good, with 3.0 times the audience demand of the average show in Italy over the last 30 days, pointing to high value compared to other titles. The show has higher demand than 97.3% of all drama titles in Italy, indicating that that the drama genre is resonating with its audiences.
Moreover, demand data allows executives to examine user behavior, preferences, and trends globally, providing an insightful overview of the performance of the show outside its home market. The travelability dimension measured for "The Stand (2020)" indicated that the show's international demand was okay, with Italy expressing 54% of the demand that is in the United States. The global demand for the show on all platforms is good, longevity is good, momentum is good, franchisability (spin-off potential) is good and reach (the number of people expressing demand for a show) is good, providing potential for significant gains.
Demand data also allows entertainment executives to make informed decisions about acquisition and distribution. For example, examining the top 10 global markets where "The Stand (2020)" is most in-demand over the last 30 days reveals where the show may have the most traction or opportunity for success. The show outperformed the demand of the average TV show in each of these markets, with the United States expressing the highest demand globally.
Further, demand data enables executives to track changes in audience demand over time and gain insight into the effectiveness of their promotional activities. A comparison of the yearly trend versus the last 30 days demonstrated that the show has enjoyed increased popularity. A peak that was 4.7 times the average over a year and is currently at 5.0 times the average in the last 30 days indicates that the show's audience is still growing.
Finally, demand data can provide executives with critical data to optimize their marketing campaigns ahead of premieres as well as help to ensure that episodes are released at the right time globally. Additionally, it can provide better guidance on which titles executives should consider purchasing or producing to avoid getting stuck with under-monetized titles.
In conclusion, demand data enables entertainment executives to analyze and understand the value of content and its potential performance in specific regions. Therefore executives can make more informed decisions about content acquisition, distribution, programming, and marketing optimization to enhance their TV business. By using demand data, Parrot Analytics is enabling entertainment businesses to make strategic decisions with greater confidence and effectiveness to succeed in an increasingly competitive industry.
The Stand (2020)'s travelability to Italy in the last 30 days is 39%, which means that the audience demand for The Stand (2020) is 39% of the demand in its country of origin, United States. Click through to another market to discover how well The Stand (2020) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s The Stand (2020) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Stand (2020), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 3:40 a.m. PST using global demand datasets from Parrot Analytics for The Stand (2020) in Italy. We provide our partners with meaningful OTT capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.