The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to make informed content acquisition and distribution decisions that lead to higher viewership and engagement. Parrot Analytics provides valuable demand data that can help executives make better decisions regarding content valuation and programming strategies.
Let's explore how executives can leverage the demand data of the TV show "The Terror" for the month of March 2024 in Italy. The demand data provides insights into the popularity of the show, its ranking, the audience's preference for the genre, the show's fans, and its global performance.
Firstly, it is evident that the demand for "The Terror" exceeded the average show's demand in Italy fivefold in the last 30 days. The show's demand has been increasing recently, indicating a growing popularity among audiences. This demand data allows executives to gain insight into the ROI a specific title will bring to the platform and assess the show's ability to drive subscriptions and prevent churn.
Secondly, executives can determine which titles are in demand across different regions globally. For example, "The Terror" ranks the highest in the United States compared to any other market globally. This indicates that the show has a larger appeal in the United States, and executives can make a more informed decision about distributing the show based on their preferences.
Thirdly, analyzing the metadata surrounding the show, executives can determine the optimal release strategies. The data reveals that the demand spiked mid-March 2024, indicating that the show's marketing campaign was effective during this period. The show's longevity and momentum are outstanding, which means the show has maintained audience demand over time.
Fourthly, executives can leverage the demand data to understand the show's audience and what other similar shows they would be interested in watching. The show's fans like shows such as "True Detective," "Dexter," and "Supernatural," for example. This information can help executives make more informed acquisition decisions and invest in developing similar content that matches their audience's interests.
Finally, executives can use demand data to understand the show's potential for spin-offs and franchises. The data indicates that the show has good franchisability potential and has already produced two seasons. This information can help executives identify other opportunities to monetize the IP through spin-offs or other means.
In summary, demand data can help entertainment executives make more informed decisions regarding content valuation, acquisition, distribution, and programming. By leveraging Parrot Analytics' demand data, executives can better understand the show's popularity, ranking, genre, audience, global performance, and more, to determine the optimal strategies to grow and engage their audience. With its unique content valuation system, demand data can reveal the dollar value contribution of any title to any platform in any region, providing valuable insight into a show's success and its potential for the future.
The Terror's travelability to Italy in the last 30 days is 55%, which means that the audience demand for The Terror is 55% of the demand in its country of origin, United States. Click through to another market to discover how well The Terror travels internationally.
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Capture more value from content opportunities in Italy as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. AMC, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as AMC to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Terror), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Terror, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Terror is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Terror, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for The Terror in Italy. We provide our partners with deep television series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.