The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, understanding the demand data for a show like "The Undoing" can inform your content acquisition and distribution strategies. By examining audience demand trends on a rolling basis and across various dimensions such as reach, momentum, travelability, franchisability, and longevity, you can identify opportunities for growth and revenue generation. Here are some key insights that demand data can offer:
1. Content valuation: By using demand data, you can evaluate the dollar value contribution of a title, to any platform, in any region. For instance, "The Undoing" has a high demand in Italy, with 2.2 times the audience demand of the average show in the country. Evaluating such data can help you determine the value of the show to the platform over time and get a sense of its baseline value.
2. Subscriber acquisition: If you are looking to grow your audience, demand data can guide your content acquisition decisions. For example, "The Undoing" has been doing well as an acquisition-driving or churn-reducing title in Italy, with demand increasing by 58.8% during February. Similarly, identifying other shows that fans of "The Undoing" also like can help you make informed decisions about new content.
3. Travelability: Examining how a show performs in different markets, as well as its travelability and international demand relative to its home market, can inform your global content strategy. For example, "The Undoing" has done exceptionally well in Russia, with outstanding audience demand of 4.2x, but only 67% of the demand in its country of origin, the United States. You can leverage demand data to determine how much global appeal a title has, and how funds should be allocated to maximize future international content investments.
4. Programming decisions: By looking at audience demand data for shows within your catalog, you can identify trends and optimize your program scheduling. For example, you can compare the performance of "The Undoing" on a rolling year basis versus the last 30 days to identify audience trends and preferences.
5. Competitive benchmarking: Examining demand data for a particular show, you can compare its performance against other titles available in the market. For "The Undoing," demand is good across many markets, indicating its popularity relative to other titles. By benchmarking your titles against the competition, you can make more informed acquisition and distribution decisions.
The demand data for "The Undoing" reveals that it has been performing well in Italy, with high demand compared to the average show in the country. While demand has been decreasing recently, the show moved up in its rank by 437 spots in Italy during February. Due to its outstanding longevity and good reach, the title can attract new subscribers to the platform. Moreover, the travelability of the show is okay, suggesting it can help with global SVOD expansion, the outcome of which needs to be examined over a longer period. Its high demand in Russia, Hong Kong SAR, and other markets also suggests that it has global appeal and can help grow your audience base. Overall, leveraging demand data, content acquisition, and distribution strategies can help you make more informed decisions and maximize the value of your content investments.
The Undoing's travelability to Italy in the last 30 days is 79%, which means that the audience demand for The Undoing is 79% of the demand in its country of origin, United States. Click through to another market to discover how well The Undoing travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Undoing is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Undoing, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:50 p.m. PST using global television demand data from Parrot Analytics for The Undoing in Italy. We provide our partners with smart television workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.