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TV ratings for The Winchesters in Italy. the cw TV series

The Winchesters

Original TV Network:
the cw
Genre:
Action and Adventure

How well is this TV series doing in Italy?

Last 30 days
4.0x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking the Power of Demand Data: How The Winchesters Case Study Can Inform Smarter Content Decisions for Entertainment Executives

Parrot Analytics Insights - January 2024

Demand data is a powerful tool that can assist entertainment executives working at various stages of the content process, from content acquisition to content distribution.

The case study of "The Winchesters" in Italy during January 2024 is a great example of how demand data can provide valuable insights that can inform decision-making across various stages of the content lifecycle. By analyzing the demand metrics for the show, executives can make more informed content and acquisition decisions, as well as more strategic distribution and programming decisions.

To begin with, demand data can help executives to value content. The Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. In the case of "The Winchesters", executives can use the demand data to calculate the ROI the show will bring to the platform and assess its ability to drive subscriptions and mitigate churn.

With a 2.1 times higher audience demand than the average show in Italy over the last 30 days, "The Winchesters" has good demand. The show's rank, which is currently at #569, provides executives with an indication of its popularity in the region. The decline in rank by 109 spots during January in Italy may indicate that the show's demand is decreasing, a trend that can be confirmed by the drop in audience demand for the show by 29.6% in Italy during the same period. This may prompt executives to consider measures to maintain or increase demand for the show within the region.

Demand data can also help executives to identify the show's audience and their viewing preferences. Knowing that other shows "The Winchesters" fans also like, such as "Quantum Leap", "The Simpsons", "NCIS", "Fear The Walking Dead", "The Mandalorian", "What We Do In The Shadows", "The Witcher", "Anne Rice's Mayfair Witches" and "Wolf Pack", executives can tailor programming decisions, creating content that aligns with viewer preferences.

By examining the Parrot Pulse for "The Winchesters", which provides an independent measure of its global performance, executives can see that the show has outstanding worldwide audience demand across all platforms, good travelability, good longevity, exceptional momentum, good franchisability, and good reach.

Executives can also use demand data to inform their content acquisition decisions. By examining the top 10 global markets where "The Winchesters" is most in-demand over the last 30 days, executives can gain insights into how well a show performs in different regions. In this case, "The Winchesters" outperforms the demand of the average TV show in each of these markets, with Germany being the show's number one market globally. Executives can use this data to choose where to distribute and promote the show.

Additionally, executives can use demand data to inform their programming decisions, including release strategy and pricing. By examining the trend of "The Winchesters" demand over the last year, executives can see that the show's popularity peaked in the last 30 days, pointing to the timing of releases in the region.

Finally, demand data can also be used for competitive benchmarking. By comparing the performance of "The Winchesters" against other shows in a competitive landscape, executives can identify areas where the show is under or over-performing in the market.

In conclusion, demand data is a valuable tool for entertainment executives working at various stages of the content process, from content acquisition to distribution and programming. By analyzing demand metrics, executives can make more informed decisions that minimize risk and maximize success.

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More news about The Winchesters:

How fast is demand for The Winchesters growing?

Last 30 days
+81.3% Change in demand
On a rolling 30-day average basis, we compare TV demand in Italy for The Winchesters to the preceding 30 days: Demand has increased by 81.3%

Action and Adventure performance

Last 30 days
92.9% Percentile rank
The Winchesters ranks at the 92.9th percentile in the Action and Adventure genre. This means The Winchesters has higher demand than 92.9% of all Action and Adventure titles in Italy
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
56% Travelability to Italy

The Winchesters's travelability to Italy in the last 30 days is 56%, which means that the audience demand for The Winchesters is 56% of the demand in its country of origin, United States. Click through to another market to discover how well The Winchesters travels internationally.

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How popular is The Winchesters around the world?

Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Winchesters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Winchesters, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.

This page has been renewed on March 3, 2024, 1 p.m. PST using demand data from Parrot Analytics for The Winchesters in Italy. We provide our partners with essential SVOD expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.