The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive, you might be wondering how demand data for shows like "The Witcher" can help you make more informed content decisions. Firstly, by identifying the popularity of a show in specific regions, like Italy, demand data can give you an idea of the kind of content you should be offering on your platform to attract subscribers. In this case, "The Witcher" is shown to be highly in-demand in Italy, so you might consider acquiring more shows in the fantasy genre to keep subscribers engaged and happy.
Demand data can also help you with acquisition decisions. For instance, knowing the travelability of a show can help you identify international markets where you could acquire or distribute a show, which could help grow your subscriber base globally. In the case of "The Witcher," its travelability is exceptional, meaning it has high international demand relative to its home market. Therefore, you might consider acquiring the show in other markets beyond Italy to capitalize on this demand.
In terms of programming decisions, demand data can help you select the right shows to feature prominently on your platform. For instance, if you want to retain your current audience or grow your subscriber base in a specific market, you might focus on acquiring highly in-demand shows like "The Witcher". Additionally, you could examine the top 10 global markets where "The Witcher" is most in-demand and consider promoting the show prominently in those markets.
Furthermore, demand data also relates to content valuation. Parrot Analytics’ content valuation system is powered by global content demand and determines the economic value of a title to a platform. By using demand data and content valuation system, you can calculate the dollar value contribution of any title to any platform in any region. This means if you were considering adding "The Witcher" to your library, you could use demand data to determine how much the show is worth, as well as its ability to drive subscriptions and mitigate churn.
Finally, if you are a TV production company executive or a studio executive, demand data can guide you on which projects to prioritize and what types of content consumers are interested in. For instance, if you know that audiences in Italy are highly interested in the fantasy genre, you might prioritize producing more shows in this genre. By looking at the shows that fans of "The Witcher" also like, such as "Foundation" and "Star Trek: Strange New Worlds," you could also identify the types of shows that might resonate well with your target audience.
In conclusion, by analyzing demand data for shows like "The Witcher," executives across the entertainment industry can make more informed decisions related to content, acquisition, distribution, and programming. Parrot Analytics’ content valuation system, which is based on demand data, can also provide insights into the economic value of a title to a platform. With demand data, executives can create content that will keep subscribers happy, attract new subscribers and boost their ARPU.
The Witcher's travelability to Italy in the last 30 days is 41%, which means that the audience demand for The Witcher is 41% of the demand in its country of origin, United States. Click through to another market to discover how well The Witcher travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Witcher, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been revised on March 18, 2024, 12:43 p.m. PST using global demand data from Parrot Analytics for The Witcher in Italy. We provide our partners with comprehensive television insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.