The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is essential for entertainment executives in making informed decisions about their content, acquisition, distribution, and programming. By analyzing the demand data for shows such as "The X Factor (IT)," executives can extract meaningful insights into the audience's preferences, market trends, and show performance. Using this data, executives can make strategic decisions that align with their business objectives.
Content valuation is at the heart of decision-making, especially when it comes to investing in or producing content. Knowing the demand data of a series helps in determining its dollar value contribution to any platform. For instance, Parrot Analytics uses demand data to answer questions such as how much a series is worth, how much of its value is driven by its stars' popularity, and how a series drives engagement in the rest of the catalog.
In the case of "The X Factor (IT)," demand data reveals that the show has 7.7 times the audience demand of an average show in Italy, highlighting its excellent demand level compared to other shows. However, the recent trend in demand data shows that its popularity has been decreasing in Italy. Executives can use this information to make informed decisions about the show's future.
Another insight that can help executives is the performance comparison of the series on a year-long rolling basis and the last 30 days. Finding that show's recent peak demand was 23.1% higher than the year's average demand may suggest that the show's demand is picking up. However, the average over 30 days is 7.7 times the title average, indicating the show's decreased popularity.
Knowing which audiences watch the show is critical to understand the show's potential. "The X Factor (IT)" is ranked #72 in Italy and has an increased fan base of 12.2% in the last month, suggesting some resurgence. Additionally, executives can use the top 10 global markets' data, given Italy is the show's number one market globally, to consider how the show will perform in the respective markets.
Finally, the Parrot Pulse metric measures the show's performance in six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. While "The X Factor (IT)" has okay audience demand worldwide and in other regions, except Italy, it has poor franchise potential and reach.
In summary, demand data is a vital tool that executives can use to make informed decisions about their content strategy, acquisition, and distribution. The data such as what we have seen with "The X Factor (IT)" can help executives know how popular a series is, how well it performs in the markets, its peak demand days, and audience preferences and trends. Ultimately, executives can use the data to make strategic decisions, invest in content production that resonates with their target audience, and meet business objectives.
This is The X Factor (IT)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The X Factor (IT) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky Uno‘s The X Factor (IT) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Uno and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The X Factor (IT), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for The X Factor (IT) in Italy. We provide our partners with valuable content capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.