The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions? Parrot Analytics' demand-centric approach can help you measure, quantify, and optimize your content investments. In this article, we will examine how content valuation can be improved using demand data. We will do this by analyzing "The Young Pope" series and its demand in Italy for March 2024.
Were you wondering how much "The Young Pope" show is worth in Italy? Demand-driven content valuation can help you determine the value of your TV content, using global content demand and supply-powered economic valuation systems. The value of this series can be assessed based on various factors, such as market size, the performance of similar content, and more.
Looking at "The Young Pope" series from a demand perspective, we can see that it has 5.9 times the audience demand of the average show in Italy over the last 30 days. Based on this demand data, we can conclude that demand for the show is good, and it's performing better than the average show on the market.
If you are a TV executive, content distributor or producer, and are wondering what type of content to acquire or produce next, demand data commerce with supply and demand insights can provide valuable information. Using audience demand data from Parrot Analytics, you can determine which shows are most popular in your market or globally. For example, fans of "The Young Pope" in Italy liked several other shows such as "The New Pope", "Penn & Teller: Fool Us", "House Of The Dragon", and others. Identifying these affinity shows can help focus your next content acquisition or production investments.
Another essential aspect of demand-driven content valuation is scalability. Have you ever wondered which elements of existing content do fans like the most? How can an upcoming production be optimized for success? The answers to these questions can be found through scalable concept testing using demand data. Identifying what resonates with fans and developing future seasons or spin-offs based on that can help increase the value and longevity of your content library.
Are you a TV executive looking for new content to add to your platform? Demand data can help with decisions concerning content supply and demand. You can use audience data to identify the most popular genres in your market, or look at travelability data to determine what type of content will perform well internationally. "The Young Pope" in Italy performs well in some international markets such as Russia, France, Hong Kong SAR China, and Slovenia.
Demand data can also help you make better decisions around subscriber retention and acquisition, maximizing content investment, optimizing marketing campaigns, and benchmarking against competitive titles. By analyzing the top 10 global markets where "The Young Pope" is most in-demand over the last 30 days, we find that this TV series outperformed the demand of the average TV show (1x) in all these markets.
Demand is a crucial factor in making data-driven decisions throughout the content value chain. Using demand data, TV executives can make more informed content, distribution, programming, and acquisition decisions. By analyzing audience demand for "The Young Pope" in Italy, we can see how demand allows for scalable testing, how it informs decisions concerning supply and demand, and how it relates to content valuation overall.
This is The Young Pope's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Young Pope travels internationally.
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Acquire the best shows from partners such as Sky Italia to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Young Pope), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Sky Italia‘s The Young Pope is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Italia and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Young Pope, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for The Young Pope in Italy. We provide our partners with meaningful content expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.