The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can lead to informed content, acquisition, distribution and programming decisions. By analysing the demand trend for "Tom Clancy's Jack Ryan" in Italy for the month February 2024, we can see how Parrot Analytics can empower entertainment executives with demand data-driven insights. Firstly, in terms of content valuation, executives can leverage a global content demand valuation system to determine the value of any title, to any platform, in any region. Demand analysis can help executives determine how much to spend on content, calculate the ROI a specific title can bring for any given platform, assess a TV series' ability to drive subscriptions or mitigate churn and estimate a baseline value for a title. Furthermore, using the right demand metrics, executives can optimise their content library by identifying top-performing titles, uncovering under-monetized titles and discovering new opportunity markets for content distribution.
In terms of acquisition decisions, demand data can inform executives on supply and demand dynamics. They can evaluate different titles and content genres to acquire or produce. Using Parrot Analytics' demand data to assess a series' ability to be a strategic asset for a streaming platform can lead to informed investment decisions. By understanding region-specific audience demand data for a title, executives can determine the value of that content to another streaming platform and make data-driven decisions on how to distribute that content.
For programming decisions, demand data can inform optimal release strategies, genre focus and aid in competitive benchmarking. Executives can use demand data to evaluate the impact of pre-release marketing campaigns, to identify which platforms to target a show, and to create a programming line up that aligns with audience tastes and trends. For instance, the fact that "Tom Clancy's Jack Ryan" is in the top 98.6th percentile of the comedy genre reveals the influence that this show can have in attracting a wider audience to the comedy genre.
The demand data for "Tom Clancy's Jack Ryan" in Italy reveals some interesting insights. Over the last 30 days, demand for the show has been increasing, with audience demand for the show increasing in Italy by 20.1%. The show has been maintaining outstanding longevity over time and has recently made an outstanding impact on the cultural zeitgeist as demand spiked in late February 2024. The Parrot Pulse for "Tom Clancy's Jack Ryan" provides an independent measure of its global performance, revealing an exceptional travelability, momentum and franchiseability. The show has higher demand than 98.6% of all comedy titles in Italy. Additionally, executives can examine the top 10 global markets where "Tom Clancy's Jack Ryan" is most in-demand over the last 30 days, to determine which markets to target for the show. Using demand data in this way can aid executives in understanding the international appeal of the show and make more informed programming decisions.
In summary, demand data can empower entertainment executives to make data-driven decisions in their content, acquisition, distribution, and programming strategies. By examining the demand data for "Tom Clancy's Jack Ryan" in Italy, executives can understand which aspects of the show are resonating with the audience, use that information to inform their strategic decisions and, in the process, make the most effective decisions for their company, resulting in increased revenue.
Tom Clancy's Jack Ryan's travelability to Italy in the last 30 days is 26%, which means that the audience demand for Tom Clancy's Jack Ryan is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Tom Clancy's Jack Ryan travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Tom Clancy's Jack Ryan is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tom Clancy's Jack Ryan, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 8:47 p.m. PST using global demand metrics from Parrot Analytics for Tom Clancy's Jack Ryan in Italy. We provide our partners with far-reaching SVOD insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.