The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive struggling to make informed decisions about content acquisition, distribution, or programming, you should consider leveraging demand data like what Parrot Analytics has to offer. By examining the data for "Top Gear" in Italy, we can answer several vital questions that will help you make more informed decisions about content.
Firstly, one of the most crucial pieces of information that demand data can provide is content valuation. Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By analyzing the demand data for "Top Gear" in Italy, you can determine the show's trajectory, and whether it is worth bidding for in the Italian market. When compared to the average TV show's demand, "Top Gear" had 2.9 times the audience demand in Italy over the last 30 days, which rates it good. Additionally, comparing the performance of "Top Gear" on a rolling year basis vs the last 30 days reveals that it has experienced increased popularity recently.
Secondly, demand enables you to value content globally, so if you are involved in international distribution, demand data can furnish you with critical information about how "Top Gear" is performing across the globe. For instance, with a worldwide audience demand across all platforms that is rated as outstanding, "Top Gear" has considerable travelability. The show's fanbase is most robust in the United Kingdom, its country of origin, where the demand for "Top Gear" rated as 16.1x outstanding.
Thirdly, demand data can inform optimal acquisition and distribution decisions. By determining which shows "Top Gear" is most associated with, such as "The Grand Tour" and "Taskmaster," you can understand the show's core audience. Moreover, the data is telling that demand for "Top Gear" in Italy has decreased in January 2024 by 155.8%. As an executive, a decrease in demand indicates that now might not be the best time to acquire or distribute the show.
Fourthly, demand data enables competitive benchmarking, and you can make programming decisions based on how the show is trending in local and international markets. By analyzing the data on "Top Gear" for January 2024 in Italy, you can assess the market's most popular genres and use that information to make decisions about upcoming programming scheduling.
Finally, demand data helps decision-making by providing context for pre-release and post-release decisions. By analyzing data from demand surges, we can identify promotional venues that help to market new content better. Demand data can also help TV executives determine which genres are bound to succeed and which ones may not perform well.
In conclusion, demand data is becoming increasingly crucial to the entertainment industry. By analyzing the data for "Top Gear," we have discovered valuable insights that inform content acquisition, programming, and distribution decisions. As an entertainment executive, using demand data helps to balance decisions quantitatively, with added insights and strategic decision-making to keep ahead of market shifts and changes in viewer preferences.
Top Gear's travelability to Italy in the last 30 days is 8%, which means that the audience demand for Top Gear is 8% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Top Gear travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Top Gear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Top Gear, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Motoring Sports), using our globally standardized Demand Expressions® metric.
This page has been revised on Feb. 28, 2024, 1 p.m. PST using global television demand metrics from Parrot Analytics for Top Gear in Italy. We provide our partners with far-reaching TV industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.