The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool for entertainment executives to make informed content decisions and investment strategies. Let's take the example of "Tu Si Que Vales" to understand how demand data can be used to help executives make informed decisions.
Content Valuation:
Demand data enables content valuation by revealing the dollar value contribution of any title to a platform in any region. In the case of "Tu Si Que Vales", demand has been good but decreasing recently. However, the show outperforms the demand of the average TV show in each of the top 10 global markets where it has been most in-demand in the last 30 days, including Italy. By leveraging Parrot Analytics' content valuation system based on demand data, executives can obtain an economic valuation of the show, making it easier to determine how much to spend on the content and understand its value contribution to any platform.
Acquisition Decisions:
Demand also informs acquisition decisions. In this case, executives can find that "Tu Si Que Vales" is well-liked by audiences in Italy, which is the show's number one market globally, and Albania. By examining the demand data on a rolling year basis, executives can also see that the show was much more popular in the past than it is now. This information can help executives make informed content acquisition decisions based on the title's historical popularity trends and future potential.
Programming Decisions:
Demand data powers programming decisions by identifying the genres and the shows that are most in-demand by the audiences. In the case of "Tu Si Que Vales", it has higher demand than 98.9% of all reality titles in Italy, indicating that there is a strong demand for reality TV shows in Italy. Executives can use this insight to design their programming lineup and select content that resonates most with the audience.
Distribution Decisions:
Finally, demand data can be used to inform distribution decisions. Although the travelability of "Tu Si Que Vales" is poor, executives can still find pockets of demand outside of the show's home market. In terms of its global performance, the show has poor momentum, franchisability, and reach. Still, it has good worldwide audience demand across all platforms. By examining the show's performance across different dimensions, executives can better determine which platforms would be the best fit for distributing content.
The comprehensive demand insights provided by Parrot Analytics' audience demand measurement system enables executives to make data-driven decisions in content investments, programming strategies, acquisition strategies, and distribution decisions with a higher level of visibility into real-time audience demand and historical performance trends.
This is Tu Si Que Vales's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Tu Si Que Vales travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canale 5‘s Tu Si Que Vales is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canale 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tu Si Que Vales, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Game show), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 16, 2024, 2:07 p.m. PST using demand metrics from Parrot Analytics for Tu Si Que Vales in Italy. We provide our partners with valuable entertainment industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.