The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed decisions regarding content valuation, acquisition, distribution, and programming, and demand data can play a significant role in that. The case of "Uomini E Donne" in Italy in March 2024 provides valuable insights into how demand data can be used to make informed decisions.
Firstly, demand data can help in content valuation, where one can leverage demand data to determine how much their show is worth to a platform or another streaming service. By using Parrot Analytics' content valuation system, executives can analyze the dollar value contribution of any title, to any platform, in any region, and make informed decisions regarding content valuation.
Secondly, demand data enables us to make more informed acquisition decisions, where we can identify opportunities for content acquisition or discover which type of content exhibits the opportunity to acquire or produce. Similarly, executives can use demand data to make informed programming decisions such as what release strategy to adopt, which titles to buy to grow or retain the audience, or what shows will help to acquire or retain subscribers.
Additionally, demand data can help in distribution decisions, where executives can determine which platforms to target and which titles will be the most in-demand in specific markets. With the Parrot Pulse, executives can assess a show's global performance across six dimensions: audience demand across all platforms, travelability (international demand relative to its home market), longevity (how well audience demand is maintained over time), momentum (the pace of growth), franchisability (spin-off potential), and reach (the number of people expressing demand for a show). This can allow executives to determine the extent of a show's appeal in different markets and make informed decisions regarding distribution.
Furthermore, by examining the top 10 global markets where "Uomini E Donne" is most demanded, executives can get insights into the show's performance in different regions and make informed decisions regarding expansion or localization. In the case of "Uomini E Donne," Italy is the show's top market globally, and executives can use that data to make informed localization decisions.
In conclusion, demand data is crucial in the strategic decision-making process for entertainment executives. By leveraging Parrot Analytics' demand data, executives can make more informed decisions regarding content valuation, acquisition, distribution, and programming, leading to better outcomes and improved business performance.
This is Uomini E Donne's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Uomini E Donne travels internationally.
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Acquire the best shows from partners such as Canale 5 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Uomini E Donne), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Canale 5‘s Uomini E Donne is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canale 5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Uomini E Donne, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Uomini E Donne in Italy. We provide our partners with valuable SVOD capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.