The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Vida, which is about two Mexican-American siblings from East Los Angeles, is a fascinating case study for entertainment executives looking to use demand data to make more informed content decisions. In Italy, the show's audience demand over the last 30 days is 3.8 times that of the average show, indicating strong demand. "Vida" is also at the 98.5th percentile in the family genre, which means it has higher demand than 98.5% of all family titles in Italy. The show's demand has been increasing recently, with its demand of 3.4 times the average over the last 90 days indicating a positive trend.
While "Vida" ranked at the peak of #244 in Italy, the show has dropped in its rank by 214 spots during February 2024. This information is crucial for content distributors, as it enables them to track a show's performance in a particular region. Parrot Pulse, which measures a show's global performance across six dimensions, indicates that "Vida" has outstanding worldwide audience demand on all platforms, outstanding travelability, and good longevity, momentum, franchisability, and reach. This information is valuable for entertainment talent agencies and TV production companies that want to assess a show's potential success on a global scale.
Furthermore, the show's average demand on a rolling year basis was 2.4 times the average title, compared to 3.8 times the title average for the last 30 days, suggesting an increase in popularity. This data is useful for SVOD platforms and TV series financing companies that want to assess the value of a title and determine how much to invest in it. "Vida" has also been performing well in other countries, such as the United States, Morocco, France, Ghana, Nigeria, Brazil, Switzerland, United Kingdom, and Uruguay, based on current data.
Entertainment executives can leverage demand data to drive more informed decision-making. The demand data can help them to determine how much to spend on content, assess a TV series' ability to drive subscriptions and mitigate churn, and even value the content. Therefore it is evident that monitoring audience demand for the show across various global regions can help entertainment executives gain actionable insights into their content's performance and make more informed decisions about both acquisition and distribution.
Vida's travelability to Italy in the last 30 days is 11%, which means that the audience demand for Vida is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Vida travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Vida is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vida, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 3:40 a.m. PST using television demand data from Parrot Analytics for Vida in Italy. We provide our partners with meaningful television series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.