The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Attention entertainment executives! Are you ready to make more informed content, acquisition, distribution, and programming decisions? Look no further than Parrot Analytics' demand data. Take the crime drama "Warrior" as an example of how valuable demand data can be in decision-making.
Firstly, demand data provides essential content valuation insights. Using demand data, one can calculate the ROI a specific title will bring for any given platform. This information can help you to determine how much to spend on content and which titles are more likely to drive subscriptions and mitigate churn. For instance, as "Warrior" has 6.4 times the audience demand of the average show in Italy, it can be considered an excellent choice to attract new subscribers to an Italian SVOD service.
Secondly, analyzing demand data provides invaluable information about the global appeal of a TV series. By examining the top 10 global markets where "Warrior" is most in-demand, we find that the TV series surpassed the demand of the average TV show in each of these markets. The United States is "Warrior"'s number one market globally, and it achieved outstanding audience demand of 12.5x in the United States. Such data can significantly impact decisions of content acquisition and distribution. For example, a linear network broadcasting in the US may want to diversify its programming by acquiring "Warrior" rights.
Thirdly, demand data informs crucial strategic decisions about genre/subject focus. For instance, "Warrior" ranks at the 98.9th percentile in the crime genre in March in Italy, indicating its appeal to a crime drama-loving Italian audience. Demand data helps to identify taste clusters that can improve the targeting of the right audience and optimize marketing campaigns.
Finally, demand data allows for deeper insights into a TV show's performance across multiple dimensions of the Parrot Pulse which can inform programming decisions. For "Warrior," its reach (the number of people expressing demand for a show) is good, momentum (the pace of growth) is exceptional, longevity (how well audience demand is maintained over time) is outstanding, its franchisability (spin-off potential) is excellent, and travelability (international demand relative to its home market) is outstanding.
In summary, demand data can help entertainment executives make informed decisions across various strategic objectives. From content valuation to analyzing global appeal, informing genre focus, and programming decisions, to optimizing marketing campaigns, demand data has proven to be a significant source of valuable insights for decision-makers.
Warrior's travelability to Italy in the last 30 days is 31%, which means that the audience demand for Warrior is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Warrior travels internationally.
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Acquire the best shows from partners such as Cinemax to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Warrior), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cinemax by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Warrior, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cinemax‘s Warrior is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cinemax and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Warrior, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for Warrior in Italy. We provide our partners with comprehensive SVOD know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.