The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides a wealth of insights that OTT platforms and content producers can leverage to inform their programming and acquisition strategies. Parrot Analytics content valuation is an economic valuation system that is powered by global content demand and supply, and it can uncover the dollar value contribution of any title in any region. In this way, demand relates to content valuation by revealing the baseline value of a title, as well as its ability to drive engagement, attract subscribers, and mitigate churn.
Let's take the example of "Warrior Nun" in Italy in February 2024. The show has been performing well in Italy over the last 30 days, with demand that is 2.3 times higher than the average show. This level of demand puts the show in the top 8.6% of all TV shows. Additionally, in February the show moved up in its rank by 403 spots to achieve the peak rank of #266 in Italy.
"Warrior Nun" is performing particularly well within the drama genre, ranking at the 96.6th percentile for February in Italy. Understanding where a show fits within its genre and the wider TV landscape can help OTT platforms and content producers to make informed acquisition and distribution decisions.
Demand data can also be used to identify other shows and titles that are popular among "Warrior Nun" fans, which can inform cross-promotion, bundling, and other content strategies. In Italy, shows such as "Star Trek: Strange New Worlds", "Loki", and "The Mandalorian" are popular among fans of "Warrior Nun".
Examining where "Warrior Nun" is most influential and where there is room for expansion is another way to utilize demand data. The show is currently doing particularly well in the United States and Bulgaria, where it outperforms the demand of the average TV show. This presents opportunities for OTT platforms and content producers to potentially localize and adapt the show to boost its performance in other global markets.
Finally, demand data can provide insights into how a show performs over time. For example, "Warrior Nun" has maintained outstanding longevity in Italy, and its momentum has been increasing during February 2024. Understanding how a show's performance changes over time can help inform content production and programming decisions.
In sum, demand data is an essential tool for OTT platforms, content producers, and others in the entertainment industry who want to make informed decisions about content acquisition, distribution, and programming. By leveraging Parrot Analytics content valuation and demand data, executives can gain a comprehensive understanding of a show's value, potential audience, and performance over time.
Warrior Nun's travelability to Italy in the last 30 days is 20%, which means that the audience demand for Warrior Nun is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Warrior Nun travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Warrior Nun is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Warrior Nun, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 7:53 a.m. PST using television demand content from Parrot Analytics for Warrior Nun in Italy. We provide our partners with comprehensive television industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.