The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are looking to make more informed decisions about content acquisition, distribution, and programming. One way to achieve this is by leveraging demand data to gain insights into audience preferences, content performance, and potential opportunities. Using the example of "What We Do In The Shadows" in Italy during March 2024, we can explore how demand data can be used to make strategic content decisions.
Content Valuation
With its outstanding demand, "What We Do In The Shadows" is a valuable asset for any platform looking to attract and retain subscribers. By using Parrot Analytics' content valuation system, executives can quantify the dollar value contribution of this title to their platform in Italy or any other region. They can also estimate the ROI that "What We Do In The Shadows" will bring to their platform, and assess its ability to drive subscriptions and mitigate churn.
Acquisition and Distribution Decisions
By examining the show's peak rank, fan affinity, and travelability, executives can assess its market potential and decide whether it is worth acquiring or distributing. For example, "What We Do In The Shadows" achieved outstanding demand in Italy, despite its decreasing demand trend, indicating that it has a dedicated audience in the country. Furthermore, its travelability score indicates that the show has exceptional international demand, making it an attractive choice for global distribution or acquisition. Executives can also use the show's top 10 global markets to determine its opportunity value in different territories and make data-driven decisions regarding regional distribution.
Programming and Content Decisions
Using the fan affinity and taste cluster insights provided by demand data, executives can optimize their programming lineup by identifying which genres and properties are resonating with their audience. For instance, executives can leverage the fact that fans of "What We Do in the Shadows" also like "Ted Lasso" and "Family Guy" to purchase similar comedy series that will appeal to the same audience. Moreover, they can use the momentum and longevity dimensions provided by the Parrot Pulse to understand the pace of growth and audience retention of "What We Do In The Shadows". It shows that "What We Do In The Shadows" has sustained its demand over time, making it a reliable option for content acquisition and programming decisions.
In conclusion, demand data can provide entertainment executives vital insights into the performance, popularity, and potential for any given title. Using the example of "What We Do in the Shadows," we have seen how demand data can help executives make more informed decisions about content valuation, acquisition, distribution, and programming, ultimately driving growth and increasing subscriber engagement across their platform.
What We Do In The Shadows's travelability to Italy in the last 30 days is 42%, which means that the audience demand for What We Do In The Shadows is 42% of the demand in its country of origin, United States. Click through to another market to discover how well What We Do In The Shadows travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. What We Do In The Shadows), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s What We Do In The Shadows is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for What We Do In The Shadows, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for What We Do In The Shadows in Italy. We provide our partners with deep TV industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.