The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives and organizations can use demand data to make more informed content, acquisition, distribution, and programming decisions. If we take the example of "Y: The Last Man," it had 3.8 times the audience demand of the average show in Italy over the last 30 days, indicating that the demand for the show is good. Based on this demand data, below are some questions that can be answered to make more informed decisions:
1. Content valuation: How much is the "Y: The Last Man" worth? Content valuation can help in determining the dollar value contribution of the title to any platform in any region. Parrot Analytics' content valuation system is driven by global content demand and supply.
2. Programming decisions: How can we optimize our programming around the show and maximize its performance while improving customer engagement? The demand data shows the show's preferred genre and provides insight into which other shows fans of "Y: The Last Man" like. This information can be used to identify similar shows and build a block of programming that appeals to the same audience.
3. Distribution decisions: In which markets beyond the US should we prioritize distribution? By examining the top 10 global markets where "Y: The Last Man" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. For example, Brazil is "Y: The Last Man"'s number one market globally, and the show achieved good audience demand of 3.8x in Brazil. Based on demand data in various regions, the distribution can be carried out strategically.
4. Acquisition decisions: Which titles should be acquired to increase engagement and retain customers? The demand data shows that fans of "Y: The Last Man" also like "Smallville," "Foundation," "Loki," "Star Trek: Discovery," "Superman & Lois," "From," "The Wheel Of Time," "The Mandalorian" and "Servant." Knowing which titles resonate with the current audience of "Y: The Last Man" can help to invest in similar types of shows that engage with the same audience.
5. Determining the best release strategy and pricing: As the show gained popularity in late January, entertainment executives can analyze demand patterns to determine the most effective release strategy that optimizes the show's performance and maximizes the returns.
In conclusion, demand data can provide valuable insights to aid entertainment executives in making informed decisions about content, acquisition, distribution, and programming. With Parrot Analytics' content valuation system, entertainment organizations can get a better understanding of the value of their titles and can make financial decisions based on demand data. Additionally, analyzing demand patterns can help to optimize release strategies and pricing.
Y: The Last Man's travelability to Italy in the last 30 days is 86%, which means that the audience demand for Y: The Last Man is 86% of the demand in its country of origin, United States. Click through to another market to discover how well Y: The Last Man travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Y: The Last Man, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 3:37 a.m. PST using global tv demand data from Parrot Analytics for Y: The Last Man in Italy. We provide our partners with far-reaching television industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.