The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content, acquisition, distribution, or programming decisions, demand data is an essential tool. Using a case study of "Young Justice," a superhero drama series, let's explore how audience demand data can help you make data-driven entertainment industry decisions.
To begin with, analyzing audience demand for "Young Justice" in Italy, we can observe that it's a popular show. It has 3.0 times higher audience demand than the average show in Italy over the last 30 days and has been gaining popularity recently. This indicates that it can be a valuable asset for any content platform that's looking to acquire it, release it, or plan its programming schedule.
Moreover, understanding how "Young Justice" ranks in different markets and genres can help you make informed decisions more specifically. For instance, "Young Justice" ranks at the 97.4th percentile in the drama genre in Italy, indicating that drama enthusiasts highly appreciate this show in the mentioned market.
Additionally, identifying the shows or franchises that have similar demand trends to your own can assist you in identifying trends that your target audience is following or the genre that is getting more engagements. For example, "Young Justice" is similar in audience interest with big shows like "Loki," "WandaVision," "Chucky," and "The Boys." Therefore, if you operate in a platform that carries any of these shows, you have access to a target audience that will probably appreciate "Young Justice."
Understanding the ebb and flow of demand can enable you to optimize marketing strategies, release schedules, and distribution strategies. For "Young Justice," observing the spikes in demand throughout its distribution period and which markets have high demand can help you assign specific marketing campaigns to reach the targeted audience and increase the demand for the show.
Moreover, as an entertainment executive, it's vital that you assess the demand trends for prospective content before committing to it. Demand data can help you assess the value of one title compared to another title at any given time. By leveraging Parrot Analytics' content valuation system, which is powered by global content demand and supply, you will have data to determine how much you should spend on content, which content is most popular in a market or on a global scale, and what potential content successes to spend your investment capital on.
In conclusion, audience demand data should be an essential part of your decision-making process as an entertainment executive. Using the example of "Young Justice," we've seen how monitoring audience demand can help with content valuation, distribution decisions, programming decisions, acquisition decisions, franchise potential, marketing strategies, and assessing competition performance and consumer preferences.
Young Justice's travelability to Italy in the last 30 days is 7%, which means that the audience demand for Young Justice is 7% of the demand in its country of origin, United States. Click through to another market to discover how well Young Justice travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Young Justice), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Young Justice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Young Justice, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been revised on March 29, 2024, 7:35 a.m. PST using global television demand datasets from Parrot Analytics for Young Justice in Italy. We provide our partners with valuable OTT analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.