The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is critical to making informed decisions when it comes to content valuation, acquisition, distribution, and programming. Parrot Analytics offers a content valuation system powered by global content demand and supply, which can be used to determine how much to spend on content, calculate the marginal revenue contribution of a title to any platform in any region, and assess a TV series' ability to drive subscriptions, mitigate churn, and generate ROI.
Looking at "Young Sheldon" in Italy during March 2024, we can see that it has 14.7 times the audience demand of the average show in Italy over the last 30 days. This exceptional demand can be used in content valuation to determine the value of the show to a platform in Italy and beyond. Additionally, we see that "Young Sheldon" has been increasing in demand recently, which can be used to inform acquisition and programming decisions.
By examining the top 10 global markets where "Young Sheldon" is most in-demand, we can see that the show outperforms the demand of the average TV show in each market. Understanding this demand can be used to inform distribution decisions, to target marketing efforts and to prioritize the release strategy for the show accordingly.
Knowing that "Young Sheldon" is doing well in the comedy genre, is at the 99.9th percentile in its genre in March, and is still producing new seasons, provides a strong indication that there is franchisability and longevity potential. These insights together with the travelability, momentum, and reach, can be used to indicate the potential of spin-offs or further monetization of this show or its IP for the platform.
Finally, demand data can be used to inform programming decisions by understanding audience preferences, who else they like and what they are watching. For example, we can see that during March, "Young Sheldon" fans in Italy also enjoyed "The Good Doctor", "The Mandalorian", and "The Simpsons." This can be useful to an entertainment executive to plan and commission similar content that will likely be well received by the audience.
In conclusion, by providing insights about audience demand, Parrot Analytics equips entertainment executives with the necessary information to make informed decisions about content valuation, acquisition, distribution, and programming. Understanding audience demand allows entertainment executives to optimize their strategies, acquire and produce content that resonates with viewers, and attract and retain subscribers to their platform.
Young Sheldon's travelability to Italy in the last 30 days is 56%, which means that the audience demand for Young Sheldon is 56% of the demand in its country of origin, United States. Click through to another market to discover how well Young Sheldon travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Young Sheldon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Young Sheldon, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Young Sheldon in Italy. We provide our partners with far-reaching content know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.