The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive working in the Italian market, you may be considering adding "Your Honor" to your programming lineup, acquiring distribution rights, or financing its upcoming seasons. Demand data is key to making an informed decision and may lead you to the conclusion that "Your Honor" is worth considering or may suggest that it's not the right fit for your audience. Here are some examples of how demand data can help you make more informed content decisions:
- Content Valuation: Demand data can reveal the value of the show in the Italian market. For instance, the current demand for "Your Honor" is 3.3 times higher than the average show in Italy over the last 30 days. With this information, you can estimate the show's value in comparison to other titles in your lineup and quantify the amount you'd be comfortable spending on it. Additionally, analyzing demand to gain insight into what's driving audience interest may help you to assess whether there is potential to increase revenue through licensing, merchandising, or other ancillary opportunities.
- Programming Decisions: Examining "Your Honor" alongside other shows that fans of the series enjoy, such as "For All Mankind", "The Mandalorian" and "Andor", could suggest potential programming blocks or omnibus packages that would be interesting to viewers. Using demand data on genres – such as the fact that the 97.6th percentile in the drama genre in Italy is outstanding – you may be able to better understand your current audience's preferences, forecast demand for future programming, and ultimately make more informed content decisions.
- Acquisitions: If you're looking to add new titles to your library, demand data can provide insight into which titles are more likely to succeed. In Italy, the demand for "Your Honor" spiked in late February 2024, indicating a temporary boost to its popularity. However, as demand has decreased 38.4% during February, it is essential to understand what factors led to the decline to determine if it will be a long-term trend. Analyzing the title's performance over a year vs. the last 30 days could tell you whether the series has reached peak popularity or whether it's likely to continue growing.
- Distribution Decisions: Suppose you're a distributor looking to expand "Your Honor" to other markets beyond the United States. In that case, analyzing the show's performance across multiple countries using demand data provides insight into how it may perform in new markets. For example, in the Netherlands, the show has "good" demand, which might point towards a strong potential audience, while "outstanding" demand in France indicates a sizable audience. Comparing performance and demand in different countries can also assist you in deciding whether or not to invest in new territories.
- Assessment of Performance Indicators: Demand data can identify how well the show has been holding up since it premiered, how quickly it is gaining momentum within the market, and how far-reaching it is globally. Examining global performance across six dimensions, including Travelability, Longevity, and Momentum can further assess the pathway for future success for the series. As "franchisability" and the "reach" of the series are both ranked as good and outstanding respectively, it's worth considering how to extend the show's potential beyond its initial seasons if the story idea has expansion potential.
In conclusion, demand data provides a valuable tool for content executives to make more informed content decisions. By examining "Your Honor," entertainment executives can see how it maintains an audience in its current market and how it performs across the globe. Using this information to inform programming or distribution decisions can help to deliver the right content to the right audience, increase engagement, and ultimately drive revenue.
Your Honor's travelability to Italy in the last 30 days is 27%, which means that the audience demand for Your Honor is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Your Honor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Your Honor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Your Honor, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 7:57 a.m. PST using global tv demand analytics from Parrot Analytics for Your Honor in Italy. We provide our partners with essential content insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.