The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT platform executives, the performance data for "Yu Yu Hakusho" in Italy during March 2024 can provide valuable insights into how similar shows may perform in that market. The show has an audience demand of 2.1 times the Italian television average, with strong demand growth of 23.4% compared to the previous month, indicating good prospects for future viewership. This data can help platform executives make more informed acquisition and distribution decisions by carefully selecting shows that have performed well in similar markets.
In terms of content valuation, the Parrot Pulse for "Yu Yu Hakusho" shows that the show has outstanding momentum with good global travelability, especially in Italy, where demand is good. This indicates that the show may have a strong economic value as it continues to maintain high viewer demand. As such, providing exclusive access to the series could be a strategic decision for a streaming platform.
Content valuation can also provide executives with answers to key questions, such as the dollar value contribution of a title to a platform, the ROI of acquiring or producing specific content, and how well a title could mitigate churn or drive subscriptions. By leveraging demand data, Parrot Analytics' content valuation system enables executives to calculate audience engagement for specific titles, estimate the cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity.
Furthermore, demand data can also help executives with subscriber retention and acquisition by better understanding which titles could keep current viewers happy and which shows could help grow their audience base. The data could also inform executives' marketing strategies for upcoming promotions, identify new areas for content distribution, and help quantify the strength of a series' fanbase.
Lastly, by comparing the performance of "Yu Yu Hakusho" in Italy to its top 10 global markets, executives can identify potential growth opportunities in other markets. The show outperformed the average TV show demand in all of the top 10 markets, with its highest market being in the United States. This data can allow executives to strategically position the show in different regions and help them identify the most promising markets to distribute content.
Overall, demand data can be a powerful tool for executives to make more informed content, acquisition, distribution, and programming decisions. By leveraging data-driven insights such as the ones provided on "Yu Yu Hakusho" in Italy, entertainment professionals can make smarter decisions that help them maximize economic value, retain subscribers, and grow audience engagement.
Yu Yu Hakusho's travelability to Italy in the last 30 days is 34%, which means that the audience demand for Yu Yu Hakusho is 34% of the demand in its country of origin, Japan. Click through to another market to discover how well Yu Yu Hakusho travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s Yu Yu Hakusho is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yu Yu Hakusho, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 19, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Yu Yu Hakusho in Italy. We provide our partners with valuable television industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.