The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you rely on accurate audience demand data to inform your content decisions. In this example, the Parrot Analytics demand data for "A Certain Scientific Railgun" in Japan provides valuable insights into audience preferences and demand trends that could impact content valuation, acquisition, distribution, and programming decisions.
For content valuation, audience demand data can help you determine the market value of a specific title or library of content. In this case, "A Certain Scientific Railgun" has a high demand in Japan, ranking 99.6th percentile in the drama genre, indicating its high value in the Japanese market. Its demand trends over time also show a growing audience interest, indicating that this title could be a valuable acquisition in the upcoming future.
In acquisition decision-making, understanding audience demand trends can be critical to identifying valuable intellectual property. In this case, Parrot Analytics data shows that "A Certain Scientific Railgun" has a high demand among audiences in Japan, as well as in other countries, such as the US, Canada, Hong Kong SAR China, and other countries, representing a potential for global expansion.
For distribution decisions, demand data can help determine which platforms best suit the content and target audience. For example, with high demand in Japan, it would be beneficial for the content to have distribution in the country. It would also be important to evaluate the results of the show's performance in the top global markets and prioritize the platform that would ensure adequate promotion, availability, and distribution to specific target audiences.
Programming decisions rely on understanding audience demand to assess a show's popularity. This understanding will ensure that decisions are valuable in retaining customers and generating revenue. The audience data for "A Certain Scientific Railgun" shows a growing audience interest in Japan, meaning the show should be scheduled strategically to retain the current audience and attract new ones.
In conclusion, audience demand data as provided by Parrot Analytics, is valuable for strategic decision-making by entertainment executives. By understanding the audience's attitudes, programming preferences, and viewing habits, content distributors are better placed to create a revenue-generating strategy for a particular title or libraries of content, or any movemvental initiative.
This is A Certain Scientific Railgun (とある科学の超電磁砲)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well A Certain Scientific Railgun (とある科学の超電磁砲) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s A Certain Scientific Railgun (とある科学の超電磁砲) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A Certain Scientific Railgun (とある科学の超電磁砲), for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 3:38 a.m. PST using global demand data from Parrot Analytics for A Certain Scientific Railgun (とある科学の超電磁砲) in Japan. We provide our partners with essential media industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.