The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions that will ensure success for your company. Using demand data can provide insight into the popularity of shows, expected viewer behavior, and even help determine show value. For instance, content valuation uses demand data to determine how much value a show contains for an entertainment platform. In the case of "Ahsoka," Parrot Analytics' demand data can provide valuable information to help with content, acquisition, distribution, or programming decisions.
Demand data provided by Parrot Analytics shows that over the last month, "Ahsoka" had audience demand that was 12.0 times higher than the average show in Japan. This level of demand can help executives gauge the potential popularity of the show and justify its value to their platform. Comparing this data over a year-rolling basis shows an increased popularity of the show, with demand having spiked recently in Japan. Demand data also revealed that "Ahsoka" is performing exceptionally well worldwide, with the show having high travelability, longevity, momentum, franchisability, and reach.
Using the data on the top 10 global markets where "Ahsoka" is most in-demand over the last 30 days, executives can determine where the greatest potential markets for the show are. For instance, the United States is the top market for "Ahsoka," with demand that is 30.4 times higher than the average show. In each of the other nine markets, the show has outstanding demand higher than the industry average.
Furthermore, analyzing the show's audience affinity in Japan can provide executives with valuable information on which shows and genres to consider for acquisition. For example, other shows that fans of "Ahsoka" also like are "Foundation," "The Mandalorian," "Gen V," "Star Trek: Strange New Worlds," "Rick And Morty," "The Wheel Of Time," "Secret Invasion," "Invasion," and "Star Trek: Lower Decks." This data would be useful for an entertainment talent agency or a TV production company looking to green-light a new project.
In conclusion, Parrot Analytics' demand data can provide entertainment executives with valuable insights into the performance of a show, potential audience behavior, and more. Whether it be content valuation, acquisition decisions, distribution tactics, or programming decisions, demand data can help executives make informed choices that will lead to the success of their company and meets the needs of their audience.
Ahsoka's travelability to Japan in the last 30 days is 48%, which means that the audience demand for Ahsoka is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Ahsoka travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Japan. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ahsoka), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 11:12 p.m. PST using global demand content analytics from Parrot Analytics for Ahsoka in Japan. We provide our partners with essential SVOD analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.