The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding how to effectively use demand data is crucial for creating successful strategies in content decision-making, acquisition, distribution, and programming. The case of "Kamakura Dono No 13 Nin" in Japan during October 2023 demonstrates how demand data can be leveraged to make more informed decisions.
Firstly, the outstanding demand for the show (8.2 times the audience demand of the average show in Japan over the last 30 days) compared to its prior demand performance (8.5 times the average over the last 90 days), indicates that this show has been decreasing in popularity recently. Thus, while it has high demand, this trend suggests the show may not continue to perform at this level and could result in re-evaluating its value for acquisition or programming decisions. Additionally, the audience demand for the show has increased by 5.2% in the last month in Japan, indicating there may be opportunities for the show to attract a wider audience.
Demand data can also be used to identify a show's positioning within its genre (99.7th percentile in the history genre for "Kamakura Dono No 13 Nin" during October). This provides content distributors and producers with an understanding of how a show performs relative to other titles within its given genre.
The Parrot Pulse for "Kamakura Dono No 13 Nin" provides insight into its global performance and competitive landscape. Although its worldwide audience demand across all platforms is good, its travelability, a measure of international demand relative to home market demand, is poor. Thus, decisions regarding distributing the show overseas may need to be reconsidered or altered to increase its international appeal. "Kamakura Dono No 13 Nin" has an outstanding momentum, indicating it has high potential for future growth. However, it has poor franchisability, suggesting it has limited potential for spin-offs or franchises to monetize the show in other ways. Additionally, its reach is good, indicating that it has broad audience appeal, though this needs to be considered within the context of the show's demand relative to other titles.
Finally, examining the top 10 global markets where "Kamakura Dono No 13 Nin" is in most demand during the last 30 days provides a valuable understanding of the show's positioning in the international market. While it outperforms the demand of the average TV show in each of these markets, it is crucial to analyze how it compares to other titles in the market. For example, Japan is the show's number one market globally, with outstanding audience demand of 0.7x, but the demand is described as just "okay" for the other markets.
Taken together, this demand data can provide valuable insight for entertainment executives in making informed decisions for content valuation, acquisition, distribution and programming decisions. With Parrot Analytics' content valuation system, audience demand and other metrics can quantify a show's value, ROI, and ability to drive subscriptions, mitigate churn, and optimize marketing strategies.
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Our TV audience measurement dataset is truly global. Discover how popular NHK‘s Kamakura Dono No 13 Nin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NHK and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kamakura Dono No 13 Nin, for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Kamakura Dono No 13 Nin in Japan. We provide our partners with valuable OTT workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.