The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may find the data analysis of "Komi Can't Communicate" in Japan for the month of October 2023 to be very useful in making strategic decisions on content acquisition, programming, and distribution. Parrot Analytics' demand data can help you determine the level of interest your potential audience has in a TV show, and thus inform on how much you should spend on content acquisition.
For instance, when you look at the demand data for "Komi Can't Communicate" for the last 30 days in Japan, it has 8.4 times the audience demand of the average show. Parrot Analytics measures popularity against the average title in its market, and shows that only 2.7% of all TV shows meet this level of demand, indicating a high demand for this show. The show's recent decrease in demand of around 53.9% may warrant further analysis to determine if this is the start of a downward trend. Therefore, 'how much is my series worth?' is a crucial question to answer when assessing the value of an acquisition.
Additionally, the data analysis reveals that the peak rank for this show in Japan was #73 in October 2023 and it dropped in rank by 121 spots during this period. This falls in the 99.6th percentile in the romance genre, which means there is a high demand for romance titles in Japan, aligning with the market trend. As an entertainment executive, looking at the demand data for other shows that are popular among "Komi Can't Communicate" fans could inform decisions on future strategic partnerships with production houses or talent talent agencies.
Parrot Analytics' demand data can help you determine where your audience is most interested in a show and inform programming decisions that favor local interests. It is noteworthy that in the case of "Komi Can't Communicate," this show is most popular in the United States and France followed by Japan, China, Ukraine, Canada, Netherlands, Hungary, and lastly Spain.
Additionally, demand metrics can help evaluate a show's potential to be franchised (spin-offs) and internationally distributed. As you can see from the Parrot Pulse analysis, "Komi Can't Communicate's" franchisability and travelability are good. With data analytics of audience demand, the ROI of specific titles can be calculated, assessing the TV series ability to drive subscriptions and mitigate churn for SVOD platforms. Furthermore, data can help you identify and evaluate under-monetized titles to expand content distribution and monetization.
Furthermore, the data can help executives make decisions about when to release a show and for how long. For example, looking at the data for "Komi Can't Communicate," it reveals that demand spiked in late October 2023, which could imply that it might be an optimal time to market similar titles.
In conclusion, Parrot Analytics's demand data can help executives make informed decisions in content valuation, acquisition, distribution, and programming. It can also help quantify the marginal revenue contribution of a particular title in different regions, calculate the ROI for acquiring specific titles, and inform on when it's best to release a show to attract the most interest from viewers.
This is Komi Can't Communicate's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Komi Can't Communicate travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Komi Can't Communicate, for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Komi Can't Communicate in Japan. We provide our partners with far-reaching television series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.