The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a show like "Loki" in Japan during October 2023 provides several insights that can inform content and distribution decisions. Parrot Analytics has analyzed the demand for "Loki" during this time and found that it had 12.1 times the audience demand of the average show in Japan over the last 30 days. Only 2.7% of all TV shows have this level of demand.
One way to apply demand data for content valuation is by quantifying the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Demand data offers valuable insights into the dollar value contribution of any title to any platform in any region. By using Parrot Analytics content valuation system, an entertainment executive can determine how much to spend on content and calculate the ROI a specific title will bring for any given platform.
As a TV series financing company or studio, understanding the performance of a show like "Loki" on a 1-year rolling basis compared to the last 30 days can also inform acquisition decisions. Though the show had a peak demand of 17.7 times the average over the course of the entire year, it peaked at 18.5 times the average in the last 30 days, a 4.8% increase. The average demand on a rolling year basis was just 2.9 times the average title, compared to 12.1 times the title average for the last 30 days, indicating an increase in popularity.
For distribution decisions, demand data is especially useful in mapping local whitespaces and identifying the most popular genres in a given market. In the case of "Loki" in Japan during October 2023, the show moved up in its rank by 350 spots during October, and its demand in Japan has increased by 85.3% during this month. Analyzing the top 10 global markets where "Loki" is most in-demand can also provide insights to guide distribution decisions. For example, during October 2023, "Loki" was most in-demand in the United States, the United Kingdom, Brazil, Canada, India, Australia, Russia, Germany, and China.
Understanding the demand data for a show like "Loki" during a specific time period can also inform programming decisions. In Japan during October 2023, the show achieved the peak rank of #15 and ranks at the 99.8th percentile in the history genre. Given that other shows that fans of "Loki" also liked during this period included "Ahsoka", "Rick And Morty", "Foundation", "The Mandalorian", and "Star Trek: Lower Decks", programming executives can use these insights to inform scheduling decisions and planning lineups.
Overall, demand data is a powerful tool that can inform a range of content-related decisions. By leveraging insights from demand data, entertainment executives can make more informed decisions about content valuation, acquisition, distribution, and programming, enabling them to create and distribute content more effectively and efficiently.
Loki's travelability to Japan in the last 30 days is 27%, which means that the audience demand for Loki is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Loki travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Loki is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Loki also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Loki, for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Nov. 29, 2023, 1:01 p.m. PST using demand analytics from Parrot Analytics for Loki in Japan. We provide our partners with deep entertainment industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
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