The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, understanding audience demand data is essential in making informed decisions regarding the content you produce, distribute or acquire. Parrot Analytics' analysis of "Made In Abyss" in Japan during October 2023 reveals some interesting insights that can be leveraged when making key acquisition or programming decisions.
One of the most notable findings is that the demand for "Made In Abyss" is 10.2 times higher than the average television show in Japan over the last 30 days, an outstanding result. This level of demand places "Made In Abyss" in the top 2.7% of TV shows in terms of audience interest and reveals that this show is a highly desirable commodity for any platform or network. Parrot Analytics' content valuation offers a reliable method of quantifying the dollar value contribution of any content to any platform in any region, helping executives to determine how much to spend on content based on demand.
Another important finding is that "Made In Abyss" has good franchisability potential, indicating that the IP behind this show may be spun off into other content. The travelability potential for the show is outstanding, which represents a significant opportunity for OTT platforms or content distributors looking to expand their global reach.
Furthermore, comparing the performance of "Made In Abyss" on a rolling yearly basis vs. the last 30 days reveals that the show's demand has decreased in popularity. However, the show's peak demand during October was still 11.5 times the average over the last 30 days, indicating that it remains highly popular.
Executives can also better understand the show's fanbase and potential audience by examining the top 10 global markets where the show is most in demand. For example, "Made In Abyss" outperforms the demand of the average TV show in each of these markets. Understanding where the show is most popular provides insight into which regions the show could potentially travel to and helps to guide distribution and marketing decisions.
In conclusion, leveraging demand data can provide executives with invaluable insights, informing their decision-making process. Understanding the global popularity of a show, the performance of the show in specific regions, and the show's potential for franchisability and international travelability are just some of the ways that Parrot Analytics' demand measurement can be used to optimize content acquisition, production, and distribution.
This is Made In Abyss (メイドインアビス)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Made In Abyss (メイドインアビス) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Made In Abyss (メイドインアビス) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Made In Abyss (メイドインアビス), for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Made In Abyss (メイドインアビス) in Japan. We provide our partners with deep content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.