The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be a powerful tool for entertainment executives in making more informed content, acquisition, distribution, and programming decisions. To illustrate this, let's use the example of the anime series "One Punch Man" in Japan during October 2023.
Content Valuation:
Demand data is often used to assess the value of a title or content library to a platform over time. In the case of "One Punch Man," which has 13.0 times the audience demand of the average show in Japan over the last 30 days, this data shows a high level of interest and engagement with the show. This information can help content distributors and TV series financing companies make informed decisions about how much to invest in a particular title or content library.
Programming and Scheduling:
Demand data can also be useful in determining an optimal release strategy and pricing for a particular title. Because "One Punch Man" has experienced a significant spike in demand in late October 2023, entertainment executives could use this data to plan for a strategic re-release or re-airing of the show for maximum impact. Additionally, by identifying the top 10 global markets where the show is most in-demand, they could tailor their programming and scheduling to those regions to increase engagement and overall popularity of their service in those markets.
Audience Insights:
Demand data can help entertainment executives learn more about their audience and the types of content they enjoy. For example, analyzing the affinity of "One Punch Man" fans with other titles like "South Park", "Loki", "The Witcher", "The Mandalorian", "Secret Invasion", "Demon Slayer: Kimetsu No Yaiba (鬼滅の刃)", "Attack On Titan (進撃の巨人)", "Foundation" and "The Last Of Us" can give insight into the types of shows and themes that resonate most with that audience. This information can help inform acquisition and partnership decisions, as well as programming decisions for future content.
Global Expansion:
Demand data can also inform decisions related to global expansion. For example, the fact that "One Punch Man" outperforms the demand of the average TV show in each of its top 10 global markets indicates that the show has the potential to perform well in those regions. Entertainment executives could use this data to inform decisions about content acquisition, distribution partnerships, or even production decisions for local adaptations or spin-off series.
Overall, demand data provides a valuable tool for entertainment executives looking to make informed decisions about content valuation, programming and scheduling, audience insights, and global expansion. By analyzing demand data, entertainment executives can better understand their audience, make more informed decisions about content, and ultimately drive engagement and growth for their business.
This is One Punch Man (ワンパンマン)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well One Punch Man (ワンパンマン) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Japan as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Japan. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as One Punch Man (ワンパンマン).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Japan to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as One Punch Man (ワンパンマン) from partners like TV Tokyo.
Studios in Japan are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for One Punch Man (ワンパンマン)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Japan, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Japan. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Tokyo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as One Punch Man (ワンパンマン). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in Japan. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. One Punch Man (ワンパンマン)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including Japan. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as One Punch Man (ワンパンマン), including those that have not even been released. Appeal to your target markets, including Japan, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s One Punch Man (ワンパンマン) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Punch Man (ワンパンマン), for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for One Punch Man (ワンパンマン) in Japan. We provide our partners with deep SVOD capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.