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TV ratings for Spy X Family (スパイファミリー) in Japan. TV Tokyo TV series

Spy X Family (スパイファミリー)

Original TV Network:
TV Tokyo
Genre:
Animation

How well is this TV series doing in Japan?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Uncovering the Power of Demand Data: How 'Spy X Family' Can Teach Entertainment Executives to Make Informed Decisions

Parrot Analytics Insights - October 2023

Attention entertainment executives! Demand data can provide valuable insights to help you make informed decisions, whether it's acquiring content, programming, distribution, or content valuation. Let's take the example of "Spy X Family," a popular Japanese TV series airing in October 2023. Using demand data, we can answer the following questions:

1. How well is "Spy X Family" performing in Japan and globally?

With 26.5 times the audience demand of an average TV show in Japan, "Spy X Family" is in high demand, being one of only 2.7% of all TV shows with this level of demand. The show also achieved an outstanding audience demand of 17.6x in its number one market globally. Its travelability, or international appeal, is outstanding, with global audience demand across all platforms being exceptional. Additionally, the show outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand.

2. How is the demand evolving over time for "Spy X Family"?

The show's demand has been increasing in recent months, with demand for October 2023 being higher than demand for the average of the last 90 days. However, during October 2023, audience demand for the series decreased by 24.6%. Still, the momentum, or pace of growth, is outstanding, and longevity, the ability to maintain demand over time, is likewise outstanding, indicating that "Spy X Family" has lasting appeal.

3. What other TV shows do fans of "Spy X Family" like?

By examining data on other shows that fans of "Spy X Family" also appreciate, you can develop a deeper understanding of what viewers are interested in. In this case, hits like "Attack On Titan" or "Demon Slayer: Kimetsu No Yaiba" are among the top shows that overlap with "Spy X Family."

4. How can demand data inform content valuation?

Demand data can help content creators and buyers understand the value of a TV show or library by using demand data, which is the economic valuation system powered by global content demand and supply. Parrot Analytics' content valuation system provides a baseline value for any title and reveals its dollar value contribution to any platform through demand data. For example, using demand data, we can calculate the ROI a specific title brings to any given platform, estimate cannibalization of audiences if a title is available on multiple services, or assess the value of exclusivity.

5. What insights can demand data provide about a show's marketing campaign and future expansion?

The pulse metrics provided by Parrot Analytics data can help provide insights into a show's momentum and franchisability, or spin-off potential. This information could help identify potential partners and future marketing strategies. Additionally, the Parrot Analytics system can help identify the best regions for the show's expansion and market targeting plan.

In conclusion, demand data of a TV show like "Spy X Family" provides an opportunity for executives to receive an unbiased and comprehensive report of how a TV show is performing on a global level. Through a deep and granular dive into what is driving demand and what the specific audience preferences are, executives can make more informed decisions about production, programming, acquisitions or monetization. By utilizing demand data, executives can make quick, intelligent and profitable decisions that will shape the present and future of content offerings.

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How fast is demand for Spy X Family (スパイファミリー) growing?

Last 30 days
-9.3% Change in demand
On a rolling 30-day average basis, we compare TV demand in Japan for Spy X Family (スパイファミリー) to the preceding 30 days: Demand has decreased by -9.3%

Animation performance

Last 30 days
99.5% Percentile rank
Spy X Family (スパイファミリー) ranks at the 99.5th percentile in the Animation genre. This means Spy X Family (スパイファミリー) has higher demand than 99.5% of all Animation titles in Japan
Title position in Animation
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is Spy X Family (スパイファミリー)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Spy X Family (スパイファミリー) travels internationally.

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How popular is Spy X Family (スパイファミリー) around the world?

Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Spy X Family (スパイファミリー) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Pay monthly
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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spy X Family (スパイファミリー), for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.

This page has been refreshed on April 21, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Spy X Family (スパイファミリー) in Japan. We provide our partners with essential television capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.