The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Attention entertainment executives! Demand data can provide valuable insights to help you make informed decisions, whether it's acquiring content, programming, distribution, or content valuation. Let's take the example of "Spy X Family," a popular Japanese TV series airing in October 2023. Using demand data, we can answer the following questions:
1. How well is "Spy X Family" performing in Japan and globally?
With 26.5 times the audience demand of an average TV show in Japan, "Spy X Family" is in high demand, being one of only 2.7% of all TV shows with this level of demand. The show also achieved an outstanding audience demand of 17.6x in its number one market globally. Its travelability, or international appeal, is outstanding, with global audience demand across all platforms being exceptional. Additionally, the show outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand.
2. How is the demand evolving over time for "Spy X Family"?
The show's demand has been increasing in recent months, with demand for October 2023 being higher than demand for the average of the last 90 days. However, during October 2023, audience demand for the series decreased by 24.6%. Still, the momentum, or pace of growth, is outstanding, and longevity, the ability to maintain demand over time, is likewise outstanding, indicating that "Spy X Family" has lasting appeal.
3. What other TV shows do fans of "Spy X Family" like?
By examining data on other shows that fans of "Spy X Family" also appreciate, you can develop a deeper understanding of what viewers are interested in. In this case, hits like "Attack On Titan" or "Demon Slayer: Kimetsu No Yaiba" are among the top shows that overlap with "Spy X Family."
4. How can demand data inform content valuation?
Demand data can help content creators and buyers understand the value of a TV show or library by using demand data, which is the economic valuation system powered by global content demand and supply. Parrot Analytics' content valuation system provides a baseline value for any title and reveals its dollar value contribution to any platform through demand data. For example, using demand data, we can calculate the ROI a specific title brings to any given platform, estimate cannibalization of audiences if a title is available on multiple services, or assess the value of exclusivity.
5. What insights can demand data provide about a show's marketing campaign and future expansion?
The pulse metrics provided by Parrot Analytics data can help provide insights into a show's momentum and franchisability, or spin-off potential. This information could help identify potential partners and future marketing strategies. Additionally, the Parrot Analytics system can help identify the best regions for the show's expansion and market targeting plan.
In conclusion, demand data of a TV show like "Spy X Family" provides an opportunity for executives to receive an unbiased and comprehensive report of how a TV show is performing on a global level. Through a deep and granular dive into what is driving demand and what the specific audience preferences are, executives can make more informed decisions about production, programming, acquisitions or monetization. By utilizing demand data, executives can make quick, intelligent and profitable decisions that will shape the present and future of content offerings.
This is Spy X Family (スパイファミリー)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Spy X Family (スパイファミリー) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Japan as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Japan. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Spy X Family (スパイファミリー).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Japan to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Spy X Family (スパイファミリー) from partners like TV Tokyo.
Studios in Japan are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Spy X Family (スパイファミリー)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Japan, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Japan. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Tokyo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Spy X Family (スパイファミリー). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in Japan. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Spy X Family (スパイファミリー)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including Japan. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Spy X Family (スパイファミリー), including those that have not even been released. Appeal to your target markets, including Japan, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Spy X Family (スパイファミリー) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spy X Family (スパイファミリー), for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:02 p.m. PST using tv demand datasets from Parrot Analytics for Spy X Family (スパイファミリー) in Japan. We provide our partners with meaningful entertainment industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.