The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed content decisions, there are several ways that you can use demand data - such as the data provided for "The Rising Of The Shield Hero" - to your advantage.
Firstly, demand data enables content valuation. You can determine how much your show is worth by examining how much demand it has relative to other titles in the market. You can also determine how much of your show’s value is being driven by demand for one of its stars, what the value of your content library is to a platform over time, or why your show should be considered a strategic asset for a streaming platform. For instance, with 12.0 times the audience demand of the average show in Japan over the last 30 days, "The Rising Of The Shield Hero" has outstanding demand, indicating it could be a valuable asset for any platform.
Demand data can also inform content discovery, audience retention and acquisition. Knowing which titles should be acquired considering their popularity and potential promotional strategy could drive subscriptions and mitigate churn. For instance, executives could explore what genre of shows are attracting the most subscribers to their service and which genres should be focused on to attract new subscribers. With "The Rising Of The Shield Hero", executives can see that this show is overwhelmingly popular, with higher demand than 99.8% of all romance titles in Japan in October.
Moreover, demand data enables effective distribution and programming decisions. Through data, executives can access which platforms to target for distribution, judge what type(s) of content exhibit opportunities to acquire or produce, and identify which content has good travelability, thereby lending itself to global expansion. In this case, the data for "The Rising Of The Shield Hero" shows it has good travelability, with its worldwide audience demand across all platforms being outstanding, even though its peak rank is in Japan.
Finally, demand data can give executives insight into their marketing campaigns, as well as the potential for spinoffs and franchises, as well as revealing under-monetized titles and other opportunities to increase revenue. By assessing the franchise potential of shows like "The Rising Of The Shield Hero", executives can maximize the value generated by a particular IP and might even think about increasing the budget to further monetize it.
In conclusion, demand data can unlock significant value for entertainment executives looking to make informed content acquisition, programming, and distribution decisions. By analyzing a show like "The Rising Of The Shield Hero", executives can make more strategic and market-driven decisions, which can drive engagement across the platform and boost profits in the long run.
This is The Rising Of The Shield Hero (盾の勇者の成り上がり)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Rising Of The Shield Hero (盾の勇者の成り上がり) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s The Rising Of The Shield Hero (盾の勇者の成り上がり) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rising Of The Shield Hero (盾の勇者の成り上がり), for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for The Rising Of The Shield Hero (盾の勇者の成り上がり) in Japan. We provide our partners with deep content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.