The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives working in any part of the TV industry can leverage demand data like that of “Ahsoka” to make more informed decisions. Here are some examples:
Content Valuation: Using demand data, content executives can ascertain a title's financial and strategic worth. We can determine how much a particular series is worth, including the baseline value of a title and how the series has performed in driving subscriber acquisition. Demand can also be used to calculate the Return on Investment (ROI) for a particular title or library. This helps platform owners or financiers in making well-informed decisions about how much to spend on producing or acquiring such content.
Programming Decisions: Programming decisions can be made based on demand data. As in the case of “Ahsoka,” the series has seen significant growth in audience demand over the last few months. Parrot Analytics' data provide information on the most in-demand titles and genres, as well as the most common shared audience among shows. This data can assist in programming decisions about commissioning new or developing existing titles, deciding how to release and market shows, or choosing among alternative production concepts.
Distribution Decisions: The demand data for “Ahsoka” highlights the popularity of the show across different territories. Content executives can evaluate the best platforms to distribute specific content by identifying regions and platforms where a title's audience demand is the highest. In the case of “Ahsoka,” content executives may recommend to the production company or distribution partners to release in the United States first, then the UK, followed by Canada, Australia, Hungary, Germany, France, Russia, or New Zealand.
Acquisition Decisions: Demand data can also be used to make informed acquisition decisions. By studying the top 10 global markets where “Ahsoka” has the highest demand over the last 30 days, executives can identify similar shows that are also popular in these markets. They can acquire or produce more titles that are similar to “Ahsoka”, which could appeal to its audience or even attract a new audience. Parrot Analytics' data can also be used to find new opportunity markets for content distribution.
In conclusion, content executives must gather precise demand data on a title or media property to make well-informed decisions. Parrot Analytics' demand data on “Ahsoka” can be utilised in various ways, from determining its valuation as a strategic or financial asset, identifying untapped markets, highlighting popular genres, to aiding programming decisions, and deciding how to distribute across different platforms and locations. By leveraging this data, executives can evaluate the performance of a title, identify its strengths and weaknesses, and ultimately make data-driven decisions in a highly competitive TV industry.
Ahsoka's travelability to South Korea in the last 30 days is 46%, which means that the audience demand for Ahsoka is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Ahsoka travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in South Korea. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ahsoka), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including South Korea. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ahsoka, including those that have not even been released. Appeal to your target markets, including South Korea, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Korea, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. South Korea, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Ahsoka in South Korea. We provide our partners with valuable media industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.