The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the fast-paced entertainment industry, where new shows are constantly introduced and competition is rife, content executives aiming to remain competitive must have a deep understanding of the current trends in the market. Demand data analytics is an essential tool for making informed content, programming, acquisition, or distribution decisions.
Parrot Analytics provides a comprehensive overview of the demand for entertainment shows like "Foundation," which can give TV executives the necessary insights to make informed decisions. Let's dive into how to use demand data to answer some of the key questions that TV executives may have:
1. How can you determine how much to spend on content, and how can you value a TV series to drive subscriptions?
Parrot Analytics' content valuation system is based on demand data and can help executives determine the actual dollar value of a title, the degree to which value is derived from individual stars, or even the value of a TV series library over time. Based on the analysis of "Foundation," we can see that the show has outstanding demand in South Korea, and its popularity is increasing. The show's exceptional travelability and excellent longevity suggest it has the potential to appeal to international audiences and thus create additional revenue streams. Therefore, based on the exceptional global performance of the show, executives may consider investing significantly in its future productions or exploring the franchise possibilities.
2. How can you optimize content for your target audience and improve subscribers' acquisition and retention strategies?
Audience demand data can inform programming decisions, such as understanding which genres are experiencing increasing popularity in specific geographic regions, audience tastes among different clusters, or providing insights into which cast and crew had a positive impact on the audience. Demand insights for "Foundation" indicate that the show has outstanding demand across different genres in South Korea, which may inform executives on casting decisions for future productions that cater to local tastes. Also, by examining the top ten global markets where "Foundation" is most in-demand, executives can identify areas of untapped opportunity for expanding their subscriber base.
3. How can you benchmark the performance of your shows against others in the market?
Demand data can be used to compare the performance of different shows and can help executives make informed decisions when it comes to content distribution. In the case of "Foundation," we can see that the show has exceptional demand in multiple countries, ranking #46 in South Korea, with a significant global following. By comparing the show's performance in different global regions, executives can identify niche markets and strategic opportunities to expand their distribution network.
4. How can you uncover new market opportunities for content distribution, and how can you measure the success of your marketing campaign?
Demand data can help executives identify growth opportunities in untapped markets, including local whitespaces, and help evaluate market expansion opportunities. For example, analyzing the demand for "Foundation" across the globe reveals that the demand is significantly high in Bulgaria and Germany. Therefore, executives can prioritize distributing the show in these markets to engage with more audiences. Furthermore, executives can also use demand data to assess the effectiveness of pre-and post-premiere marketing campaigns. In the case of "Foundation," its momentum is exceptional, indicating the effective use of the marketing campaign.
In summary, demand data analytics provides valuable insights that executives can use to inform their content decisions. The analysis of "Foundation" shows that the show has exceptional global demand, excellent travelability, outstanding franchisability, and international appeal. This sort of insight could help production companies, distributors, and networks make more informed decisions about programming, marketing, and distribution.
Foundation's travelability to South Korea in the last 30 days is 34%, which means that the audience demand for Foundation is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Foundation travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in South Korea. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Foundation), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Korea, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. South Korea, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 19, 2024, 2:48 a.m. PST using television demand analytics from Parrot Analytics for Foundation in South Korea. We provide our partners with essential subscription-video-on-demand know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.